In today’s digital world, if you want your company to run successfully in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts.
You may be a small business owner or a large scale business owner running a company, but it is important to have a website. However, just having a website isn’t enough ― you need one that performs friendly to your users.
Research has found 38% of people will stop engaging with a site if it doesn’t have an appealing layout or design.
But you still do not have one for your customers to find you! Then you must accept the sad truth that you’re actually losing many of your potential customers.
Here are 10 Incredible reasons that will leave you wondering why you hadn’t done it sooner to bring profit.
1. A website increases Business Credibility:
Just think of yourself, will you trust a company that doesn’t have a website?
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.
2. Website is a Social Proof:
90 percent of people state that online reviews of business influence their buying decisions.
You may depend on Google, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
Since your potential audience is already looking for you online. Therefore, if you run any business, including customer testimonials, uploading promotional videos is a great way to really engage your customers and sell your business in an effective and cost-efficient way.
Furthermore, it is a good way to promote your social media channels and build up a community with your customers in turn to make a decision.
3. A website helps in Advertising to increase website traffic:
There are tools like Google AdWords, Google My Business or advertising on Facebook that provide you with the power to reach your targeted customers with much more accuracy and reliability than with traditional offline advertising methods.
Furthermore, SEO( Search Engine Optimization) and online advertising are done correctly, then it is a great way to help build up awareness and increase traffic to your website.
So, be the first company that allows its potential new customers to identify you when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product/service or finding a retail outlet easier than ever before.
4. The website can Increase Online Presence:
If you have a website, your customers are always able to find you – anytime, anywhere despite your presence.
Hence, your website continues to find and secure new customers. Furthermore, the business website offers users the flexibility to access the information about you in the comfort of their own home, with no added pressure to buy.
Moreover, today every one of your competitors is having a website, so as you wait for tomorrow there are chances to lose them today.
5. The Website acts as an intermediate between Buyers and sellers:
Every customer before approaching you directly, they first visit your websites to learn who you are and what you do.
Hence, having a website provides a quick and easy way of communicating information between buyers and sellers.
Here, you can provide information to your buyers such as opening hours, contact information, show images of your location or products, and use contact forms to make enquiries from potential customers or feedback from existing ones.
6. The Website saves time and Costs:
Using a website, you are not just allowed to display information to your users rather than you can also sell goods & services directly to consumers. In some cases removing the need to use “brick-and-mortar” stores which include large operating costs (staff wages, rental, utilities to name just a few).
Hence, having a website paves a way to eliminate these overheads and allow you to lower your prices, and gives your business that real competitive edge.
So, stop wasting time sitting in an external store and start investing in an internal website that can save you a lot of time as everything you need is one place and can be accessed at any time.
7. The website can increases your Visibility Globally:
If you have a website, you’re not just allowing the specific target audience to access you rather you’re accessible to anyone all over the world, the ability to break through geographical barriers has never been easier.
Therefore, create your own website that increases your visibility and build brand awareness to anyone, from any country. There are chances they can also be your potential customers to reach you.
8. A Website can act as Consumer Insights:
There are analytic tools for a website that help you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximize purchases through your site.
Furthermore, with the help of these diverse ranges of data collected from the analytic tool can also help you better understand how your social media channels and media strategies affect your brand.
Furthermore, this can even highlight opportunities to change the offline aspects of your business such as branch opening times, promotions and product ranges according to your customer needs.
9. A website can handle Customer Service Online:
Websites offer an easier way to handle customer service. However, offering answers to customers regularly asked questions in a FAQ (Frequently Asked Questions) section, you can decrease customer service costs and save yourself time and money, as well as providing much more information through content marketing.
On the other hand, customers can also receive a reply instantly from your company and saves time, which helps to encourage positive customer relations in the long run.
Furthermore, this could be a benefit for you to add positive feedback in your website testimonial session, so your customers are happy why not show it off?!
10. Website increase Growth Opportunity:
Websites are typically great ways of providing a place that potential investors can be referred to. It shows who you are, what you do, what you have achieved so far and what it can achieve in the future.
To the whole, having a website can help in building brand awareness, credibility and customer loyalty in order to grow in your online business.
I hope the article on how websites can bring profit to your business than before has given you a clear vision to build a website in 2020 if you don’t have one.
Don’t worry if you’ve not had one so far…We’re web development specialists like to create a website for your business that wows your business more than before.