Internet Marketing

5 Tips to Reduce Digital Marketing Cost Up To 70%, and Generate More Leads!

Digital marketing is the most important segment of every modern business. Today, without advertising your products/services online it is not possible to gain more customers and take your business to the next level.

How to reduce the cost of Digital marketing? You don’t have to spend too much to bring new sales and profits to your company. There will be other expenses such as inventory, rents, and salaries.

So keeping in mind your hardships, Chennai Web Development Digital Marketing strategies can save money from your marketing budget without sacrificing your brand growth.

We’ll provide you with tactics that can help you to reduce your digital marketing costs while maximizing results.

The Cost of Digital Marketing

Pricing and budgeting of digital marketing is really hard for clients and also consultants.

Digital marketing prices may vary on the experience and expertise of the digital marketing agency.

Your budget is just a factor to select a digital marketing service provider. More important than that is to find the right partner and don’t sacrifice the quality of the service provider.

But don’t worry! We’ve got some really good ideas in store to reduce digital marketing cost by up to 70% and generate leads without any compromise. So without wasting time, read out:

Digital Marketing Techniques That Don’t Require Big Budget

The beauty of digital marketing strategy is that it can bring long-term beneficial results for your brand without spending on advertisements and a big budget.

You just need the right team dedicated to produce valuable content and marketing plans.

1.Link Building

Over the years of digital marketing practices, link building is the most effective growth technique.

A quality link-building strategy needs dedicated plan and consistency.

You should have links that search engines consider relevant to the keywords for ranking and bringing traffic to your page.


You can create an instant brand presence on search engines and be the first search result for your brand keywords.

Insert your website link into the relevant places in your LinkedIn, Twitter, Facebook and Instagram accounts.

2. Lead Generation

Find quality leads and turn them into customers with the help of digital marketing.

Our marketing team can do a great job in finding leads and bring them into the sales funnel.


In digital marketing, you have to optimize the campaign for the right target persona.

You should know who buys, or who will opt for your products/services to maximize your digital marketing ROI and lead generation success.

If you are on a budget, you have to be very specific about every aspect. Don’t fall for “Everyone is your customer” on a budget.

If you target the right group of people they will bring you more profit than people who just skim your offer and move on with other online activities.

Analyze your target persona’s problems and suggest your products to solve them. You have to effectively market your products/services to them.

3. Social Media Marketing

Digital Marketing is nothing without Social media marketing. Are you looking to boost your brand on a budget?

If yes then, social media is the best way to do it. An interaction and a conversation online will bring more followers and build your customer relationships.

Here are the best tips on how to use social media for your brand:


Create relevant content for your target audience according to their interest in social media.

Pay attention to respond to every reply and every comment. You can use private messaging to ask questions and respond to private messages.

Make sure to reply within 24-48 hours. This will leave a good impression about your brand to the customers.

4. Build and Grow Your Email List

In order to build your email list, first make sure to keep the subscription process easy.

You have to keep opt-in form on your website. The best places to use opt-in forms on your website are:

  • Your Sidebar
  • In Your About Page
  • Inside Your Blog Posts
  • Your Website Footer
  • Pop-up

You can grow your email list by following these 3 important steps:

      Incentive – You should offer something of value to users to get their email addresses. This can be an exclusive deal or discount, a contest, or, you can offer them free content – something that users can use with great joy.

      Landing Page – It should focus on getting people’s email address. For this, you can use convincing headlines, customer testimonials, content about your incentive, the benefits of joining your email list and the opt-in form.

    Web Traffic – Attract people to subscribe, you’ll have to bring them to your page again and again. The most cost-effective ways to grow traffic in your landing pages are social media engagement, email marketing, and SEO.


Every subscriber from your email list is not always the target customer. If you are selling products to different groups, you will surely have subscribers with different interests.

You should segment your email list based on the following criteria:

       Types of Buyers – You can differentiate buyers in your email list, including potential buyers, new buyers, loyal customers and visitors who are not your customers.

        Interests – By not sending emails with the product not interested people, you’ll increase your open & click-through rates and will also diminish the unsubscribe rate.

Email marketing is the powerful digital marketing tactic for business. Build your email list effective to drive new and repeated traffic to your website.

5. Blogging

You can create instant online success by running a blog on your website. Be consistent and regular with your blog; connect your readers with valuable content.

 The benefits of blogs for your brand:

  •         Better SEO – When users search for a solution online they are more likely to type keywords than brand name.

They may also type their questions. To reach your clients in the search results you must be ranked well.

With high-quality articles on your blog including targeted keywords and search phrases will make your page rank higher. If you’re ranking higher in SERP, then you will receive more traffic

  •         Lead Nurturing and Conversion – You can inform your followers through your blog regularly and keep connected with topics that your target audience likes.

Your articles should address the problems that target users have and offer right solutions. Your leads will always come back to read your content and even you can nurture them all the way to the purchase point.


1.      How much does digital marketing increase sales?

Digital marketing is one of the most popular ways for businesses to try to increase sales. In fact, spending on digital marketing is projected to increase by anywhere from 12-15 percent.

2.      How can marketing costs be reduced?

1.  Educate rather than advertise

2.  Stick with what works

3.  Analyze your data

4.  Don’t make mistake

5.  Take a strategic approach

6.  Use marketing automation

7.  Focus on client retention

3.      How is digital marketing better than traditional marketing?

Traditional marketing doesn’t allow direct interaction with customers, but digital marketing offers a higher level of engagement and interaction.

Whether it is through social media comments or email messages, your target audience is instantly connected with you through various digital marketing channels.

4.      What are the tools used in digital marketing?

·         Organic Social Media

·         Paid Social Media

·         Email Marketing.

·         Display Retargeting

·         Programmatic Advertising

·         Website Testing

·         Video Hosting

·         Content Creation

Wrapping Up

Budgeting is not easy, especially when you want to achieve results in digital marketing.

We hope that our guide can help you come up with ideas and strategies to decrease your marketing cost.

Bottom line, Chennai Web Development marketing strategies can help you with better results.  Our marketing tactics incorporate and introduce new marketing trends that require outsourcing for your brand.

Whatever you decide, make sure that you invest your money wise.

Contact Chennai Web Development today, to reduce your marketing costs and increase sales!

We can help you overcome some of your toughest challenges in digital marketing with our custom solutions.

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Web Design|Web Development

10 Reasons every local restaurant needs a website!

Running a restaurant is the most challenging task that comes with a never-ending to-do-list. Most restaurant operators probably don’t like adding new ideas in their projects but there is one which is very essential – a website.

75% of consumers surveyed often choose a restaurant to dine at based on search results.

If you don’t have a website for your restaurant, then you’re missing out on a massive audience.

In this technology world, Creating online visibility for restaurants can ultimately determine whether customers pick your restaurant or not.

More than 80% of consumers believe that if a particular restaurant doesn’t have a website, then it doesn’t have much value as the one which has one.


When your customer is looking online for a restaurant, they will browse through a list of menu items to check if the restaurant is affordable or not for the customer.

Here is why websites are important for restaurants, the importance of advertising menu items cannot be understated at any cost. 

Some customers will have special dietary restrictions or may be picky eaters.

Some will look for a casual dining experience, and others may look for a fine dining experience with good ambience. If you have a restaurant, your menu should be online to answer all these customer questions.


The restaurant website should showcase the dining experience. Some people go out to eat simply as they don’t want to prepare their own meals or snacks at home.

On the other side some are looking for a specific experience. They may look for a venue that has relaxed outdoor seating or a pristine and upscale indoor dining room. 

They may be even looking for a venue with a full bar and many number of wine lists.

Your website can feature high quality pictures and a detailed write-up that showcases what all your restaurant can offer.


While not only for restaurants but also every business has many advantages when creating a website, there are several specific advantages that can benefit a restaurant in every possible way. 

Out of all the customers going to a restaurant, more than 3/4th surf online before deciding the restaurant to dine on, depending on a specific occasion.

Here are 10 reasons your restaurant should have a website:

1. Low Advertising Costs

Print ads and commercials are quite expensive in festive seasons and also in general terms. Here comes the profit of owning a website that you can display an endless number of print information at a fraction of the cost.

Information is available 24/7 to the customers who have internet access and you can update out-dated information on your website at any time. Of course, the cost of re-printing flyers is great and takes more time to do.

2.      Easy to Give Key Information On Your Location, Menu, Opening Times and Special Offers

A website is a platform that provides the basic information about your restaurant to customers including hours of operation, directions, payment methods and more.

By providing information to these basic questions, you can decrease the amount of time your managers and staff spend usually answering phone calls.

Your customers will be aware of any promotions, such as pre-theatre menus, lunch deals or Christmas offers from your website.

3. Customer Testimonials

You can include customer testimonials on your website or try to feature your restaurant in a publication such as a review by a restaurant critic in a leading newspaper and you can link this in your site.

This ensures you to build the restaurant’s credibility to the next level.

A website can help you to gain reviews by bloggers as they have a resource to gain information about your history and add it on their article.

4. Increases Awareness of Your Business

When people are searching for information they will first look on the web predominantly.

It is important that if someone is searching for your business they must find the relevant information quickly.

So you can reduce the chance of customers shifting to your competitors.

5. You Can Improve Search Rankings

You should invest time into search engine optimization (SEO) and this will help your business to be visible for related search terms.

For example, if your website shows up for people searching ‘late night cafe’, ‘Italian restaurant’ or ‘family friendly pub’ you could gain more exposure and attract more customers.

6. You Can Build a Solid Brand Image

A website will ensure the professional brand image to your business. Particularly if you are just a startup struggling to uplift your business, a website is a great method to reach out more customers with your brand.

If you follow the correct marketing strategy your customers will seek you out and try out themselves.

Provide high quality images on your website it will increase the number of customers visiting your site.

7. Differentiate Your Business from the Competition

If all of your competitors have an online presence then probably you must have one to tackle in the competition.

Many competing restaurants are using a website to promote themselves; and that may steal your business.

A well-presented and user friendly website will help you to highlight your business. And this will help customers to pick you over other alternatives in the market.

If you are lacking without a website it means that you are not willing to invest for your business

8. Book Online Features

To boost your business add an online booking link or app to your website which allows your customers to make reservations easily.

9. A Way to Promote Other Services

A website can act as a channel to promote your other services.

Do you offer catering or private events? Then this is the best way to promote.

You can create pages for this using SEO and generate more business.

10. Sell Gift Cards

On your website you can also add options like online selling and sell gift vouchers online.

This will help you to drive more business, particularly around festival seasons like Christmas or other events where people search for gifts.

Make your local restaurant visible on the web

If you don’t have a website for your restaurant, it’s like you don’t exist.

If you want to maintain your brand over other competing local restaurants and rise above the crowd, you need to create awareness to your customers that you exist.

Social media can help you out in this process; people are sharing constantly in our big wide world and having a website is the basic way to communicate your presence.

Make sure it’s a good one that attracts wide customers and ensure that they visit back.

Wrapping up


If you don’t yet have a website for your restaurant, then you are missing out on potential customers.

Chennai web development helps small businesses build easy-to-use, reliable websites that perform well and have all the features needed to build an excellent online presence.

Our websites are designed to rank and the building blocks are already in place to set up a user-friendly, beautiful website in just a matter of hours for you.

For more information about getting your restaurant online, Contact Us now!

We specialize in helping small businesses make their stamp online.

Talk to our experts team, we will be happy to share with you about our price packages available.

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AMC Management Software – The best in the market! For all types of businesses.

Every service established industry provides service to its customer to retain their customer. 

The service industry is a challenging place, where only businesses with an aim to completely satisfy their customers survive and they do this with the help of AMC.

Save your time with AMC management software

AMC Management makes customers and business men happy for a long time.

When you select a client the software will automatically collect the customer details from the customer master.

You need to select the AMC period, as per customer’s requirements.

Book your Demo Now.

What is AMC Management Software?

AMC stands for Annual Maintenance Contract Management Software and also called Contract Reminder Software.

It is offered by every manufacturer after the sale.

Maintenance and repair services are provided on price exchange by the annual maintenance contract (AMC) service providers and manufacturers, once the warranty expires.

Why is AMC management Software important for your business?

AMC service is very important for an organization. Because it reduces the cost of the organization and also they do not need to have additional employees in their organization.

The technician will remove your IT issues and you can focus on your work.

User Friendly software brings delightful customers

You can enter the product details and its serial no to find which product is under  AMC and Warranty contract by using Service CRM.

 In addition, you can put the product accessories or any other detail for your reference. CRM is beneficial to enter quantity and cost per product.

You can apply the tax as applicable and CRM software will auto create the AMC and Warranty agreement.

Moreover, you will have many clients under AMC and in the dashboard the service remainder will be provided correctly.

Regular service remainders after AMC make your life easy 

After AMC, periodic services get automatically created in the CRM software. 

You have a contract with your customer for 1 year or more and you agreed to provide a few free services. So based on it the software will schedule services.

You can see how many services are scheduled and for which customer.

FSM software will send you a reminder whenever the service date is near. Therefore, you can check all services are given to the customer in the correct time.

With Smart Summary and client history analyze your business

AMC Management Software will maintain the summary of AMC, AMC Service and Complaints.

You can check how many AMC services are closed and pending.

The summary of single service will be there and also you can check how many complaints are open and how many complaints are pending. 

AMC Management Software helps you to know all complaints, AMC, warranty status in one click.

Chennai web development’s AMC Features

You can manage your AMC service by using ZUAN, Chennai web development’s AMC management software.

When you select a client the software will automatically collect customer detail from the customer master.

You can select the AMC period; it might be 6months, 1 year, 2 years etc according to your customer’s interest.

Specify the AMC start date; software will generate the end date based on AMC period.

You can now manage multiple terms and conditions against the customer.

AMC Agreement

When you add AMC an agreement will be automatically generated against the AMC. This is a proof of a new AMC for a particular period. 

You can add multiple AMC terms and conditions in the master and you can use that to create AMC.

 This will help you to maintain different terms and conditions based on client and product.

AMC / Service Reminders

In the dashboard you get the reminders of AMC and AMC Service.

AMC reminder will let you know when the AMC will end, so your customer can renew the AMC.

AMC service will remind you to give particular service for the customer.

Graphical Summary of Complaint

In our AMC Management Software you can see the complaints summary in graphical representation in the dashboard.

Status wise Complaint Summary will give you the number of complaints received.

You can analyze how many complaints you get monthly using the monthly Complaint Summary Chart.

You can categorize the complaints according to the types.

To do this you can add types in complaint type master.

Whenever you get a complaint/ticket raised you can select what type of complaint it is. 

This will help you to analyze what type of complaint you receive mostly.

Track Client History

Sometimes service providers will give more service and support to their client above their profit. Finally there is no use for such customers because of no profit.

Our AMC Management Software will help you know all complaints, AMC warranty status and sales warranty status in just one click.

Track Serial Number

When you are selling a product you need to give a warranty period for it. In this warranty period any time a customer can come up with problems to fix freely.

But it is important to find whether the customer’s product is under the warranty or not.

AMC management software will track the serial number when you sell. To do this you have to mention the serial number in sales.

The software will record the product expiry date. You have to select the warranty period, it might be 1year, 2years etc.

 End date will be calculated by the software automatically. When the customer comes for service we can check using the track serial number.

Industry Vertical

You can use the AMC management software for any type of industry.

For example: In CCTV business; the service provider will give free service after installation for a particular period.

After installation the service provider will track how many services have to provide and how many are pending etc. So the conclusion is the AMC agreement concept with customers to manage everything in a systematic way.

The Benefits of ZUAN, Chennai web development’s AMC

Easy Customer Management

With an easy to use interface our software helps you to manage your customer’s details in the simplest way. Each stage in AMC software involves automation which reduces any error or missing of any information.

 It gives assurance about handling your company to the customers. This feature makes it very easy to track your customer complaints.

Our AMC module in CRM software will allow you to optimize your data collection with tailor made solutions we provide.

Manage Service Contract

Our AMC management software helps you to keep track of every contract details such as the number of the times’ service provider, and expiry dates.

 This feature will help you not to miss any upcoming renewal contracts, and builds a strong relationship with customers. This will reduce the chances of losing 100% of the contract’s renewal. 

Manage product services

Maintain a systematic record of the maintenance process with the help of this software which keeps everything in an organized manner. Take the benefits of getting all related information in one click.

Email and Message Alerts

Now you can organize your emails and messaging campaigns in the least complex way together with this software. It has an integrated alerts system in our AMC module of CRM software which reminds your customers about complaints that are registered and resolved.

 All this email and messages will be generated from our software. You can send emails and messages automatically to your customers at the end of agreement.

Final thoughts

Now you can manage all your customer complaints by maintaining an electronic record in one place.

With ZUAN, Chennai web development’s AMC you get the opportunity to maintain all received complaints in a more efficient manner. And update situation status without any confusion/mistake.

We will empower you to provide quality service.

Reach out to us,TO BOOK YOUR DEMO NOW!

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