Can good website design rank your business higher in the SERPs? Of course Yes. If you’re not sure, then this article says the importance of having a good website design for SEO ranking.  

30-second summary:

  • A website is a crucial milestone for a business organization that acts as an intermediate between you and your customers in the digital world.
  • There are many elements that help in improving your website’s ranking in SERPs more than just SEO.
  • So, in this article, you will look at what are the important elements that will make your website rank higher in search engines.

Having a good web design is beneficial for both visitors as well as search engines to navigate the website easily.

Therefore, this article will help you gain a better understanding of the importance of optimizing your website. 

Here are some elements listed which will help you attract more leads and customers from search engines and rank you higher.

Important Web Design Elements for Ranking Higher in Google:

1. Website Structure 

We cannot omit the benefits of SEO and keywords. To index your website content, it is foremost important to have an SEO friendly web designing for search engines.

As your business grows each day, make sure that your digital marketing company offers hassle-free Web Designing solutions. 

It is because a good website structure helps users as well as crawlers to visit and navigate your website without any hassles.

For instance: If a new user visits your website, they first observe your website design. In such a case, if your website is loading slowly or having difficulty using the website, Users will leave the website instantly. 

So, ensure you have a good web design that helps the users to navigate to the required pages within a few clicks by adding internal links into your website. 

Your web pages should also include headings, subheadings, and internal links within your website.

On the other hand, make sure your website is helpful, educative, and informative to the target audience. On the whole, Navigation design is vital for both users as well as search engines.

2. Mobile-Friendliness

Today, the majority of people use smartphones. So it is important to have your website designing mobile-friendly.

Did you know? Google made mobile-friendliness a ranking factor in 2015. That’s half a decade ago. So, anyone who is slightly familiar with SEO or web design should know the importance of making your website mobile responsive.

It is also noticeable that users visiting the website through desktop is declined in the past few years. Most of the traffic that comes from devices like smartphones and tablets. 

This indicates that people prefer using mobile devices and searching on mobile devices has been steadily increasing.

So without a doubt, design a responsive web designing from reputed web design and Development Company in Chennai that can improve your website ranking in the organic search results.

3. Easy Readable Design

To increase the SEO ranking of the website, you mostly spend a lot of time on creating SEO-friendly content. But you forget how huge impact the design of a website would bring.

It is predicted that poor web design with blocks of content in strange places, with too many hyperlinks, can make it difficult for users to read for what they visited your website to do.

Furthermore, if the users are not getting the right information from your website they came in because of the poor page design, then what’s the point?

This in turn decreases your website ranking. 

The issue here is not the website color. The text may also be too big or small or written in a hard-to-read font.

Therefore, the websites that are not mobile-responsive, sites that are impossible to read on any mobile device or desktop are going to make people click back button quickly.

So, choose the right web design and development company in Chennai that has enthusiastic designers. They understand how to create websites that make it easy for visitors to take in your content so you get the most for your money.

Also note: White space, line length, and any extra elements such as images can all affect how people pay attention to your site.

4. Website Content

In web designing, website content plays a major part. 

To rank higher in the google search engine result page, you have to pay much attention to producing high-quality web content. 

Generating or having duplicate contents may affect the path to your web designing success.

So, always create clean and fresh content using content writers.

Alternatively, you can also keep your website with updated content through a leading web design and development company in Chennai, and optimizing it will improve your SEO ranking.

Relevant Keywords

The other major factor that helps your business to rank higher in SERPs is ‘Keywords’. Below are some of the places where you can add the relevant keywords:

  • H1 tag
  • H2 tag
  • Body of the copywriting on your web pages
  •  A web page title or Meta title
  •  The meta description of your pages
  •  Within your navigation or internal links

By incorporating the relevant keywords in your website designing at the website structuring stage of your web design and development company in Chennai, you can improve the chances of your website ranking higher in search engines.

Thus, SEO web design makes your website have a better opportunity of attracting audiences through optimization for search engines.

5. Website Speed

Web page loading speed plays an essential factor in website design and is directly proportional to website ranking. Having a fast loading website is important for both web users and for search engines.

If you have a slow loading website, it is said that with just 2 seconds, you will lose 12% of the people who clicked to visit your website, and with 4 seconds you will lose 25%.

So, understand, today users expect the website is ready to explore within seconds of their clicking on a link.

Therefore, if you are failing to fulfill your audience expectation because of your too slowly loading website. Your bounce rate increases and you can’t rank higher in the search engines. 

Never forget that page speed is a known ranking signal. So, improve your page speed using the website designing company in Chennai that enhances the user website experience which will raise your rank on search engines.

At the same line, Page speed is not only essential to users, but it’s also important to Google. The speed of your website affects Google’s capability to crawl it.

If your webpage speed causes Google to crawl fewer pages, you won’t have as many pages getting indexed.

When this occurs, it will be difficult for these pages to rank at all. Also making sure website security through “https” encryption is necessary.

6. Website images

Irrespective of the size of images on the website, it is a common practice among digital marketing companies to add high-quality images to the website.

Having high-quality website images perform well particularly on e-commerce platforms to attract customers to buy the product. 

But on the other hand, the SEO team gives importance to compressed images to enhance the loading times.

Fortunately, today image compression tools have gotten much better. Hence making image compression became more convenient without affecting the image quality. 

So remember to tell your web design and Development Company in Chennai to put extra care on image size when they uploading images on the website.

7. Social media  Presence      

Today, one of the major elements to attract massive audiences’ is through social media.                                                 

Although the relationship between social media and SEO can be complex, you can’t avoid that social signals are important. 

However, they don’t directly impact SEO, still, they have a great impact on how visible a website is.

There are a number of indirect benefits that can be leveraged when you build social media in your website designing like inbound links and conversions. 

Social media is a constant source of community traffic for many businesses. Hence tell your web design and development company in Chennai incorporate this valuable asset in your web designing to reap its benefits.

And Social Media Marketing Services is another way in which web design benefits your SEO.

Conclusion:

I hope the above-provided information will help you to design a good website that ranks higher in Search Engine Results Pages. 

If you have a good website design, you can,

  • Increase Your Valuable Traffic
  • Boost Organic Search Traffic
  • Improve Local SEO Ranking
  • Increase Mobile Search Rankings
  • Decrease Bounce Rate
  • Get the Right Kind of Attention
  • Increase conversions
  • Increase User Experience

Therefore, when designing your website consider its functionality, make it simple, and prioritize user engagement and a strong call to action. 

Also, ensure your web design company in Chennai designs your website with SEO, easy to index and crawl in mind. Also, consider your website structure is set up in such a manner adaptable for future updates without affecting your website foundation.

Need help to incorporate some of the above recommendations? 

Contact us today, we are here to help Call us +91 91760 11636