10 exact ways to improve website conversion rate
Web Design|Web Development

10 Exact Ways to Improve your Business Website Conversion Rate!

Are you looking to improve your Business Website Conversion Rate? Searching for answers on a lot of blogs, articles, webinars, seminars, and so on. But nothing has worked out? Then you’ve landed in the right place. Here you will look at the 10 Exact ways that many leading website owners used to improve their business website conversion rate.

30-second summary:

  1. In today’s digital marketing world, conversion rate optimization is quickly becoming a popular marketing strategy to increase sales.
  2. However, to the recent study, it is confirmed that only about 22 percent of businesses are satisfied with their conversion rates.
  3. Hence, deep-diving into those satisfied business websites, we found out some of the strategies/ways they incorporated to increase their conversion rates. 
  4. Therefore, to help the rest of the business websites, we compiled those exact ways to improve your business website conversion rate.

Optimizing your websites to conversion helps in lowering your bounce rate and increases your sales.

Moreover, it is one of the effective marketing strategies that is used to increase your sales without spending more on advertising and content marketing.

A good conversion rate optimization campaign not only used to save high on your time, money, and efforts, but it also increases revenue per visitor, acquires more customers, and grow your business.

Today, you learn the top 10 exact ways that will improve your business website conversion rates and get your website into the top 10 percentile.

1. Ensure Your Search Engine Ads Match Your Landing Page

It is one of the important things every marketer needs to consider to improve your conversion rates. 

People come into the site after reading the ads, in this case showing irrelevant information on your landing page would make your visitor instantly click back button.

Furthermore, it also creates a bad impression to the visitors in their 1st visit and they never believe you and come back again. So, eventually, this decreases your conversion rate. 

Search engine ads to improve website conversion rate

Hence, make sure your ads are relevant to the landing page. It means what you’ve said in your ads must be exactly what you offer on your landing page.

Let’s take an example: If you’re running an ad that promotes a 25% off sale. If a person clicks on that ad, the exact sale with that exact language and tone of voice should also be on the landing page to which you are sending potential customers to increase conversions.

Protip: When landing pages don’t ask for age, the conversion rate is higher.

2. Make Customers to Understand Your Product’s Value Proposition

A value proposition is the other way to increase your business website conversion rate. It is the first impression and the main reason that tells why customers should buy products from you.

This is because searchers would be already familiar with the product they are looking for.

At this place, instead of writing what is the product about, try to write benefit-centric content that promises to deliver great value to them via clear features and solution-oriented benefits.

This would tempt customers to buy products from you rather than from your competitors. 

Product value proposition to increase website conversion rate

A report from HBR’s study of 1400 B2B customers, it is found that the “product selling method” is much less effective than “why” selling.

So, always ensure you write crystal clear and value-generating content on your website. Further, it needs to have a certain sense of urgency so that your customers will feel compelled to purchase your product or service.

3. Grab Visitors Attention with a Catchy Headline

By the recent study conducted, it is reported that traffic to a website can vary by as much as 500% based on the headline.

Surprising right! But, it is the truth. If you don’t have an eye-catching headline, then no one will love to click read more, no matter how great can be your content inside is.

The headline is the most important part of attracting customers to your website. This is because it is the first thing that your visitors will see. 

So if you are not creating an excellent first impression, then don’t expect your visitors to stay further on your website.

Headline to increase website conversion rate

Hence, want to increase your business website conversion rate? Start creating a headline to your blog, ad, or landing page title that is concise, appealing, and promises something great to your visitors.

For example, To create a clickable headline, you can also use shocking statistics or odd numbers in your headline that can intrigue people enough to want to hear more.

  1. This Explainer Video has Converted 60% of Visitors into Customers-You Must Know!
  2. 15 Easy and Best Ways to Train Your Dog Without a Trainer!

So, these are some of the examples that have a 50% higher chance to click your headline.

4. Make Reviews & Testimonials Visible for Credibility

In today’s digital world, people cannot feel and touch the product buying online. Therefore, it is reported that 90% of people’s buying decisions are influenced by reviews and testimonials.

So make sure, your website has powerful reviews and testimonials that increase your credibility. 

Make review to improve website conversion rate

Furthermore, it is vital for first-time visitors to your site to become your customers. So, always have genuine reviews that act as social proof.

Metrics-You must know!

  • 91% of online buyers aged between 18-34 trust reviews as much as a personal recommendation.
  • On the other hand, 94% of customers say that negative online reviews have ended up them to avoid the business.

So, how you can get reviews from your customers?

For example: If you’re online beauty products selling company, you can ask your customers to review your product once they received it. Further, you can also encourage them saying, they can get a chance to receive a  gift by the next order by reviewing your product. 

If you are a service-based company and having a good working relationship with your clients, it is very easy for you to get testimonials from happy clients.

5. Create a Strong Call-To-Action That Cause Action

It is the most important way you should follow to increase your business website conversion rates. Study shows that 90% of users who read the headline read the CTA (Call To Action)

So, always remember your CTA should be like a magnet that captures your visitor to take action.

The Action can be either be filling up the form, submitting contact information, email id, or anything else that you must make your customer do.

strong Call to Action

The Call to action should always use the active voice rather than the passive voice.

On the other hand, while creating CTA buttons, you can also do split testing (A/B Testing) to elements such as button placement, color and copy is key to finding out what works best.

6. Have High-Quality Images to Increase Your Website Conversion Rate

According to the recent study from Social Media Examiner, 32% of marketers say that visual custom images are the most important form of content for their business, the following blogging in at second place (27%).

So, instead of filling up your website full of heavy texts blog posts, web pages, or landing pages.

Try to break the content with some appealing images, videos, or helpful screen that helps to keep your reader engaged until the end of your post.

If you’re a startup company and don’t have the budget to hire a designer or create custom images.

Don’t worry it’s easy to use a free tool like Canva, which allows you to create high-quality custom images with easy-to-use templates

Also, try to avoid using stock photos, copying other images from the internet. These often look impersonal, unprofessional, and overused. 

But, you can take advantage of using screenshots or even occasionally sharing industry charts, graphs, and infographics.

7. Remove Distractions From Your Landing Page

It is the other important element to increase your business website conversion rate. 

Consider, if your website visitor landed on your landing page, but it pulls them in too many directions than what they come in. It is a worse experience than ever.

So, always have a landing page that is clear, concise, and easy to navigate. In simple terms, stick with what your visitors need to know and nothing else.

Here are some tips that you can implement to increase your landing page conversion rates.

  • Have a clear and catchy headline and subheadings
  • Convey the Benefits and features of the product to customers
  • Include Testimonial and/or reviews
  • Make some appealing visual combined with context, which shows what you’re offering
  • Have a strong call-to-action

So, these are some of the essential elements your landing page should have and eliminate all other distractions. 

Pushing your customers to your landing page should focus only on your offer and nothing else.

8. Add Trust-Badges On Your Business Website

Another important element to make people trust and buy from you is adding trust elements. 

Trust element is nothing but few trust signals that you’re providing to your customers telling that you’re not a fraud website and you can help them at any time. 

Some of the trust signals you need to have are:

  • Contact information (e.g. contact page, email, phone number, live chat)
  • Social profiles (e.g. Facebook, LinkedIn, Twitter, Instagram)
  • Payment assurances (e.g. various payment methods, trust badges, certifications, SSL)

This not only helps in improving your site’s conversion rate, but these trust signals also help with your SEO.

It is because, Google only wants to show trusted websites to its user’s search, so doing these things is a double win.

On the other hand, if you’re an e-commerce store- building your blog, consider adding trust badges, and sharing your products on social media can increase your conversions.

In addition, it also makes your company website look active for people to trust you. If you haven’t posted any blogs for a long period, people won’t trust you.

9. Give a Money-back Guarantee

It is the other quick way to increase your business website conversion rate. 

Additionally, offering a money-back guarantee builds trust and helps the customer feel more safe and secure.

As digital marketers and business owners, we all know consumers avoid taking risks. They always have the intent to don’t want to put their money at stake unless they’re reasonably sure they’ll get what they paid for.

In this case, providing a money-back guarantee will help customers to suppress fears and move past objections.

10. Add Chatbots to Your Website

It is the other important element to add to your website. It is because, many of your customers want to buy your product, but they have a certain doubt or question that keeps them from taking that last step.

Therefore, adding chatbots allows the customer easy access to you and they can get their questions answered instantly, which then builds more trust.

One of the best things about today’s evolving technology is that there are a lot of chat tools available that are very cheap. 

Hence, offering this feature you can notice an incredible increase in your conversion rates.

Final thoughts:

I hope, now you got an exact idea of how to improve your business website conversion rate like other leading websites.

Implementing these 10 exact ways is not that much difficult for you. 

However, if you’re a startup feeling difficult to boost your website conversion rates. Don’t worry, Chennai web development is an all-in-one Website design, development, and digital marketing company to satisfy all your business needs.

So, if you’re fond of enhancing your business? Then, don’t delay to contact us, our experienced designers, developers, and marketers are there to help you!

Read More
Web design and development
Web Design|Web Development

How a Great Web Design and Development Help Your Digital Marketing Strategy

We all would be aware that the website is the first place where most of the people in the digitally transformed world get interacted. So, in this article, you will look at the importance of having a great web design and development in your digital marketing strategy.

30-second summary:

  • Are you drafted a great digital marketing strategy to drive conversions to your business?
  • But, do you know that before drafting the Digital Marketing Strategy guide, it is significant to have a quality website to the success of your digital marketing strategy.
  • Therefore, reading this article, you will come to know the impact of web design and development on your digital marketing campaign.

Before drafting your digital marketing plans, first, review whether your website has the following factors:

Conversion rate – Can your website convert leads/prospects?

Competition – are you standing unique among your competitors 

Branding – does your website showcase your brand?

SEO – does your website ranks well on search engines?

Responsiveness – is your website responsive?

Site speed – do all your web pages load quickly?

Website Design and Development

Once finished reviewing, if you are not getting the results you’d like and your site isn’t performing efficiently for many of those factors, then it’s going to be worth considering a redesign for your site.

Do you need a redesign for your website?

If you think that you simply need a redesign for your site, then make sure that you simply consider the following factors that we discussed above once you undergo a redesign. 

You need to discuss all together with your web designer to ensure that any changes that you apply on your website will have a positive impact.

This is because often a redesign causes an internet site to perform worse than its predecessor. After all, the planning hasn’t considered each of those factors.

For example, if a website that is rich with high-quality images, videos, and interactive content might look great for customers.

However, it’ll reduce your website speed. So, there are high chances to lose your customers. This might increase the bounce rate because users don’t want to wait for a long time to load pages.

1. First Know Your Audience:

Before, redesigning your website, it is vital to understand for whom this website is going to serve?

Consequently, first, identify who is your target audience is and build the location that they’d want. Is it for:

Potential Customers/Leads

Existing Customers/Members

News/Media

Staff/Internal Stakeholders

Public

Other

Once you identified who your target audience is, then you can build personas for every segment and make a user journey around them. This may assist you understand how they get to your site and the way they’d navigate it to succeed in your intended objective.

What does your audience need from your website?

For this, take some time to know your audience’s interests and their online behavior before you create any changes to your website.

It’s often the best idea to compare some designs on your current site before you modify the whole thing. 

You can achieve this by having a skilled web designer who can create effective landing pages for your marketing campaigns.

In the next step, consider running some A/B tests together with your email or ad campaigns to ascertain what was simpler. 

From there, you’ll further refine the web page by making some slight alterations to the page’s call to action (CTA) to know what works for your audience.

Once you’ve collected the data, you can use it in your plans to create an optimized website.

2. Next, Define Your Website Goals:

What is the intent of your website?

Your digital marketing strategy should define your objectives. These could include lead generation, sales, or brand awareness. 

These objectives should be the most important part of any website redesign. When choosing a web designer or agency for your website redesigning, you should convey your goals and ask them to design the site that will meet your objectives.

It is also necessary to line out measurable KPIs for every objective. You’ll base them on conversions, visits, bounce rate, average time on page, or keyword rankings.

To make sure that your website meets your objectives, your website design must consider:

Search Engine Optimisation (SEO)

Conversion Rate Optimisation (CRO)

User Experience (UX)

Brand Identity

3. Search Engine Optimization:

Search engine optimization is about increasing your organic traffic on search engines, which may be achieved through various on and off-site techniques.

 Your site must be seen on SERP because roughly 93% of online activity starts on a search engine.

And with around 60% of searches happening on a mobile, it is essential to have a responsive website. 

Therefore, today most of the websites are built with responsive in mind, but there’s are still a large number of devices that they aren’t responsive, and compatible. Thus, creating frustration once you need to use one on mobile.

Apart from responsive, a web designer should believe other on-page optimization activities, like improving the content, navigation, and technical areas of the location.

Any changes that you simply make to the location may impact your SEO performance for better or worse, which can affect your rankings in search engines like Bing and Google.

The following are the factors that you need to keep in mind to create a good web design.

Structure and navigation

You want to design a web page that is as easy as possible for users to navigate your site. It’ll also help bots to make a map of your website once they crawl it.

Aesthetics

While not as important as user-friendliness, your design should look great to make users stay on your website and to revisit it.

Metadata

Metadata and description are the most important part. This will helps bots as well as the audience to understand what the content is all about. 

Furthermore, it’s is the primary thing that a user sees within the SERPs and can determine whether or not they click on your link or not.

Content

A site should have functionality for creating new content so that you’ve got more pages indexed in Google.

This may increase the possibility that your site is going to be found on search engines and means there’s more information about your website on the web. 

A site that’s always updated with newer content will get crawled by Google more frequently.

If your current website isn’t optimized for navigation, speed, and style, then you’ll have a web designer build your site so that these factors are taken into consideration.

They should be considered as a part of the UX design also.

4. Conversion Rate Optimization:

Conversion Rate Optimisation is the process of improving your site to increase the possibilities that a user will complete the desired action and improve your conversion rate (CR).

A conversion doesn’t always need to be a product purchase, it’ll entirely depend upon your goals too. It can include:

Contact Form Submissions

Email Submissions

Booking Completion

Account Creation

Transaction Completion

For this, you need to design your site, that can drives users to those call to actions. 

An experienced web design team can make all the difference because they are skilled to make the balance between appearance and efficiency. 

If you prepare them on your objectives they’re going to consider it within the planning stages, which implies that you simply are going to be within the best position to refine your website for CRO.

While the management and analysis of CRO are right down to your marketing team, they’ll need the support of designers to form the foremost of A/B and multivariate testing.

5. User Experience (UX):

User Experience is all about user satisfaction. Once you design a website, you would like it to be easy-to-use, accessible, and worthwhile for your user. 

For this, you must consider UX design. It is important to web design and it’s closely linked with SEO and CRO. 

Search engines always try to meet what a user wants with the foremost relevant websites, which can think about sites with the simplest UX. 

And once you are optimizing your website to convert, you’ll need a site that considers the user journey across your site.

A visually appealing website is essential as they’re going to have a greater emotional response by seeing something that they find pleasing. 

However, tons of websites prioritize looks over functionality. This is often dangerous because users might just like the look of a site, but if they find it difficult to use and pages take a long time to load, then they’re unlikely to possess an excellent experience and return.

Getting this right might sound like an impossible job, but a top-quality web designer is going to be ready to mix good aesthetics with performance. 

Once everything is complete, you need to regularly test it to reinforce the user experience.

6. Brand Identity:

A website is what reflects who you are and what your business is. Most of the people will get a first impression of your brand by visiting your website, so confirm that you’re proud of how it’s designed.

Brand identity is vital to UX and CRO because it builds trust between the user and your business and it’ll influence their decision making. 

Poor experience on your website will reflect on your brand and will harm performance.

If your brand prides itself on being simple, quick, and straightforward, then your site experience should reflect this through navigation, structure, and visuals. 

Tell your designer on your brand guidelines, values, and messages and confirm that they translate it to your website.

Conclusion

The impact of web design and development on your entire digital marketing strategy is huge. 

From website user experience to branding, SEO, and CRO, web design plays an important role in how your brand is perceived. Leverage it to ensure your business thrives in the digital age.

If you need a redesign or want to create a new website design. We at Chennai web development has passionate web designers who create a unique and stylish design that suits best to the customers and your targeted audience.

Read More
Web designing to rank higher
Web Design|Web Development

Why Good Web Designing Important for Ranking Higher in Google?

Can good website design rank your business higher in the SERPs? Of course Yes. If you’re not sure, then this article says the importance of having a good website design for SEO ranking.  

30-second summary:

  • A website is a crucial milestone for a business organization that acts as an intermediate between you and your customers in the digital world.
  • There are many elements that help in improving your website’s ranking in SERPs more than just SEO.
  • So, in this article, you will look at what are the important elements that will make your website rank higher in search engines.

Having a good web design is beneficial for both visitors as well as search engines to navigate the website easily.

Therefore, this article will help you gain a better understanding of the importance of optimizing your website. 

Here are some elements listed which will help you attract more leads and customers from search engines and rank you higher.

Important Web Design Elements for Ranking Higher in Google:

1. Website Structure 

We cannot omit the benefits of SEO and keywords. To index your website content, it is foremost important to have an SEO friendly web designing for search engines.

As your business grows each day, make sure that your digital marketing company offers hassle-free Web Designing solutions. 

It is because a good website structure helps users as well as crawlers to visit and navigate your website without any hassles.

For instance: If a new user visits your website, they first observe your website design. In such a case, if your website is loading slowly or having difficulty using the website, Users will leave the website instantly. 

So, ensure you have a good web design that helps the users to navigate to the required pages within a few clicks by adding internal links into your website. 

Your web pages should also include headings, subheadings, and internal links within your website.

On the other hand, make sure your website is helpful, educative, and informative to the target audience. On the whole, Navigation design is vital for both users as well as search engines.

2. Mobile-Friendliness

Today, the majority of people use smartphones. So it is important to have your website designing mobile-friendly.

Did you know? Google made mobile-friendliness a ranking factor in 2015. That’s half a decade ago. So, anyone who is slightly familiar with SEO or web design should know the importance of making your website mobile responsive.

It is also noticeable that users visiting the website through desktop is declined in the past few years. Most of the traffic that comes from devices like smartphones and tablets. 

This indicates that people prefer using mobile devices and searching on mobile devices has been steadily increasing.

So without a doubt, design a responsive web designing from reputed web design and Development Company in Chennai that can improve your website ranking in the organic search results.

3. Easy Readable Design

To increase the SEO ranking of the website, you mostly spend a lot of time on creating SEO-friendly content. But you forget how huge impact the design of a website would bring.

It is predicted that poor web design with blocks of content in strange places, with too many hyperlinks, can make it difficult for users to read for what they visited your website to do.

Furthermore, if the users are not getting the right information from your website they came in because of the poor page design, then what’s the point?

This in turn decreases your website ranking. 

The issue here is not the website color. The text may also be too big or small or written in a hard-to-read font.

Therefore, the websites that are not mobile-responsive, sites that are impossible to read on any mobile device or desktop are going to make people click back button quickly.

So, choose the right web design and development company in Chennai that has enthusiastic designers. They understand how to create websites that make it easy for visitors to take in your content so you get the most for your money.

Also note: White space, line length, and any extra elements such as images can all affect how people pay attention to your site.

4. Website Content

In web designing, website content plays a major part. 

To rank higher in the google search engine result page, you have to pay much attention to producing high-quality web content. 

Generating or having duplicate contents may affect the path to your web designing success.

So, always create clean and fresh content using content writers.

Alternatively, you can also keep your website with updated content through a leading web design and development company in Chennai, and optimizing it will improve your SEO ranking.

Relevant Keywords

The other major factor that helps your business to rank higher in SERPs is ‘Keywords’. Below are some of the places where you can add the relevant keywords:

  • H1 tag
  • H2 tag
  • Body of the copywriting on your web pages
  •  A web page title or Meta title
  •  The meta description of your pages
  •  Within your navigation or internal links

By incorporating the relevant keywords in your website designing at the website structuring stage of your web design and development company in Chennai, you can improve the chances of your website ranking higher in search engines.

Thus, SEO web design makes your website have a better opportunity of attracting audiences through optimization for search engines.

5. Website Speed

Web page loading speed plays an essential factor in website design and is directly proportional to website ranking. Having a fast loading website is important for both web users and for search engines.

If you have a slow loading website, it is said that with just 2 seconds, you will lose 12% of the people who clicked to visit your website, and with 4 seconds you will lose 25%.

So, understand, today users expect the website is ready to explore within seconds of their clicking on a link.

Therefore, if you are failing to fulfill your audience expectation because of your too slowly loading website. Your bounce rate increases and you can’t rank higher in the search engines. 

Never forget that page speed is a known ranking signal. So, improve your page speed using the website designing company in Chennai that enhances the user website experience which will raise your rank on search engines.

At the same line, Page speed is not only essential to users, but it’s also important to Google. The speed of your website affects Google’s capability to crawl it.

If your webpage speed causes Google to crawl fewer pages, you won’t have as many pages getting indexed.

When this occurs, it will be difficult for these pages to rank at all. Also making sure website security through “https” encryption is necessary.

6. Website images

Irrespective of the size of images on the website, it is a common practice among digital marketing companies to add high-quality images to the website.

Having high-quality website images perform well particularly on e-commerce platforms to attract customers to buy the product. 

But on the other hand, the SEO team gives importance to compressed images to enhance the loading times.

Fortunately, today image compression tools have gotten much better. Hence making image compression became more convenient without affecting the image quality. 

So remember to tell your web design and Development Company in Chennai to put extra care on image size when they uploading images on the website.

7. Social media  Presence      

Today, one of the major elements to attract massive audiences’ is through social media.                                                 

Although the relationship between social media and SEO can be complex, you can’t avoid that social signals are important. 

However, they don’t directly impact SEO, still, they have a great impact on how visible a website is.

There are a number of indirect benefits that can be leveraged when you build social media in your website designing like inbound links and conversions. 

Social media is a constant source of community traffic for many businesses. Hence tell your web design and development company in Chennai incorporate this valuable asset in your web designing to reap its benefits.

And Social Media Marketing Services is another way in which web design benefits your SEO.

Conclusion:

I hope the above-provided information will help you to design a good website that ranks higher in Search Engine Results Pages. 

If you have a good website design, you can,

  • Increase Your Valuable Traffic
  • Boost Organic Search Traffic
  • Improve Local SEO Ranking
  • Increase Mobile Search Rankings
  • Decrease Bounce Rate
  • Get the Right Kind of Attention
  • Increase conversions
  • Increase User Experience

Therefore, when designing your website consider its functionality, make it simple, and prioritize user engagement and a strong call to action. 

Also, ensure your web design company in Chennai designs your website with SEO, easy to index and crawl in mind. Also, consider your website structure is set up in such a manner adaptable for future updates without affecting your website foundation.

Need help to incorporate some of the above recommendations? 

Contact us today, we are here to help Call us +91 91760 11636

Read More
Digital marketing ideas
Web Design|Web Development

10 Simple Digital Marketing Ideas to Market Your Startup E-commerce Website!

Just started out a new e-commerce website? Want to skyrocket your business and gain an edge over your rivals? Definitely, you will. In this article, we are going to look at the top 10 simple and powerful digital marketing ideas to market your startup E-commerce website.

30- second summary:

  • It’s an agreeable fact, it is difficult to engage customers in the newly started eCommerce business. However, it takes persistence and a variety of marketing strategies to reach your audience and increase sales. 
  • Moreover, if you haven’t marketed it in the right manner, then you won’t be able to find new customers and the website will fail.
  • Therefore, to help you out, we compiled some of the top 10 digital marketing ideas on how to market your new e-commerce site and win the race.

As per the studies, it is predicted that without the right marketing strategies, the average cart abandonment rate is 69.2%. So, the sellers who implement the upcoming digital marketing tactics can enable long-term connections with the returning customers and also get opportunities to engage and attract new buyers.

10 Simple Digital Marketing Ideas to Skyrocket Your Start-Up E-commerce Website

1. Have an SEO Strategy

SEO stands for Search engine optimization. It is is not only for ecommerce websites but for all websites.

For example: If your eCommerce store is all about selling quality watches, then optimize your website with the right SEO keywords by incorporating in the product descriptions and titles. 

The more optimized your ecommerce site is, the better chance you will get to rank higher in the SERP, which means more traffic and more sales.

To identify your niche SEO keywords, you can use tools, such as Ahrefs, SEMRUSH, Google Keyword Planner, Ubersuggest, or Google.

Once you identified the right SEO keywords with the high search volume and low competition that your target audience is looking for.

You can optimize your ecommerce website and measure the success of your SEO strategy with Google Analytics.

Another vital factor to consider is the speed of your e-commerce website. If your website loads faster then you have a higher chance of converting visitors into customers.

It is also an important piece to consider for SEO and ranking – slow loading websites simply fail to rank in the search results.

2. Create a Blog

In today’s digital world, it’s no wonder that marketers find content marketing is one of the most important tools to increase organic traffic and provide a better customer experience. 

So, if you want to market your ecommerce store, then it is essential to create a blog.

Blogging has become an effective way to market online because it is cost-efficient as well as appealing to your target audiences.

If your e-commerce site sells a specific type of item, then your customers would have frequent questions regarding the item. Gather them.

According to that, brainstorm and create a high-quality content blog that educates and attract people to your blog.

So, once visitors get into the blog to read, inform them more about the products you are selling, and you will be able to convert some of them over to becoming customers. This in turn helps in driving sales.

3. DO PPC Advertising

PPC stands for pay-per-click. It is a type of digital marketing where companies pay for every click that their ad receives.

PPC advertising allows you to measure whether campaigns are cost-effective by comparing the ad costs to the amount of traffic and sales generated by the ad.

The most common type of PPC advertising is search engine advertising, with Google AdWords being the most popular PPC software.

AdWords allows you to create high CTR based ads that appear on Google’s search engine and place your ads through an auction process.

Here, you bid on a particular keyword, and ads are chosen based on bid amounts and the ad’s quality score.

Social Media channels like Facebook, Instagram, LinkedIn, and even Snapchat have also utilized this type of paid advertising model.

Here, the ads will appear on a user’s feed or timeline, based on the platform, and you pay by CPC (cost per click) or CPM (cost per thousand impressions).

4. Use Promotions to Attract Consumer

Promotions have always contributed a huge part when it comes to marketing any new small business to the audience.

Even before the internet was crawling with e-commerce websites, many new businesses or startups always have opening sales or some type of promotion method to help attract people.

The same traditional marketing strategy works on the Internet too.

If you are offering a promotion or sale to the new eCommerce business, then you can appeal to many more people.

Customers always love a good deal, so make a great offer, and watch as they flock to your site.

5. Do email Promotions

Email marketing is an easy and powerful way to target consumers with promotions that are catered to their particular needs.

Customers are mostly interested to buy a product by knowing how it benefits them.

If your product benefits them, then no doubt, they are more likely to engage with your product. Moreover, you can also engage in discounts and offers that serve their wants.

For example, store visitors who viewed products but never made a purchase would also get benefited from an email discount for first-time buyers.

Loyal, returning customers cannot use a first-time buyer offer but might love an email reminder about your online store’s large semi-annual sale since they’re already a fan of your brand.

Buyers’ emails are often gathered on online stores through pop-up promotion windows (“send your email for a 20% discount”) or at checkout when buyers are asked if they’d like to receive email promotions.

6. Encourage Product Reviews

Another great way to increase visibility to your online store is to encourage product reviews.

Product reviews are a critical way of building trust around your online store and products.

We all know online buyers can’t see items in-person or merchants, so they are able to make purchasing decisions only through the phenomenon of social proof — determining what is correct behavior by looking to others’ feedback or review.

Therefore encourage product reviews, this helps store visitors to read the product reviews of past customers and use the feedback to decide whether they should buy your product.

Product reviews sway customers when:

  • There are plenty of them
  • They are mainly positive (4 to 5 stars, on average)

So, remember to encourage customers to leave more reviews by encouraging feedback in an email.

For example: Once you sell online and the buyer receives your item, you can send an email to politely request feedback on their shopping experience.

You can even incentivize reviews by providing a discount or entry into a contest in exchange for feedback.

7. Do Podcast ads

Marketing not only involves visual appearance. Podcast ads(Audio) are also a great way to reach your targeted audiences since shows are typically geared towards specific groups.

For example, online stores, such as Dollar Shave Club and Blue Apron, have used podcast ads to reach and engage consumers.

So, without wasting time, reach out to podcasts that are related to your industry to discuss fees and explain your brand’s value.

Their messaging about your ecommerce store will benefit from a solid understanding of why your products are useful and worth buying.

Consider the content of your message when choosing your podcast time ad placement. 

A shorter pre-roll or post-roll spot at the beginning or end of a podcast is unique if your ad only requires a few lines. 

For a more lengthy message, you can go for a longer mid-roll ad in the middle of the podcasts when listeners are more engaged and settled in. Compared to pre- or post-roll ads, Mid-roll ads usually cost higher.

8. Leverage Social Media Sites

Social media sites will be big assets in establishing your online presence because the potential is endless. There are millions and billions of people today using social media sites. So, it is easy for your business to get in on a part of the action.

If you start a social media campaign, you could see dramatic results in a short period of time. 

On the other hand, it is also popular because it doesn’t have to cost you anything, although having a budget can make things much easier.

Firstly, begin by posting links and publishing content that attracts your target audience, and then redirect them back to your website. 

There are so many various strategies that can be used for social media marketing, so once you have been marketing for a while, you will be able to identify the most effective one for your specific site.

9. Retarget Your Ads

How can you bounce back the customers who have visited your site but haven’t purchased it? Retargeting is the only answer. 

Ad retargeting is the most effective one when it is geared towards a particular customer wants. 

For example, a retargeted ad might show the product that an individual consumer was looking for, rather than show a general picture of the brand. 

Retargeted ads also perform well when you include the promotion and have a strong call-to-action.

You can also use a retargeting platform, like AdRoll, to place cookies in-store visitors’ browsers, display ads on other sites that they go to, and track the performance of their campaigns. 

Alternatively, you can also use retargeting tools that are included in paid advertising services. For example, Google AdWords users can set up remarketing campaigns through AdWords software.

10. Provide Free Samples

This is one of the effective marketing strategies that many businesses avoid.

 If you want to prove that your products are great and worth buying, then give some away and ask for open feedback. 

If the products are truly great, then consumers will spread the word via word of mouth and possibly online reviews.

In this way, you can market your new ecommerce store and drive traffic.

Conclusion:

I hope the above discussed digital marketing Ideas help you to market your startup E-commerce Website and drive steady traffic that brings steady profit.

So, keep them all in mind and figure out which ones will be the most effective for your ecommerce site.

Read More
Web hosting provider
Web Hosting

3 Simple Decisions to Consider Before Choosing a Web Hosting Provider For Your Website

Are you planning to start a new website for your startup business or for any personal growth? Definitely, you will grow, only if you let people visit your website to know who you are and what you provide. For this, you are supposed to host your website on the internet. This is what exactly the web hosting provider will do for you. Hence, in this article, you will see the 3 simple decisions that you need to consider before choosing a good web hosting provider for your website.

Generally, the role of a web hosting provider is to get your websites online. Therefore, choosing the best web hosting provider is extremely important.

Hence, reading this article you will come across

  • What exactly does a web hosting provider offer you
  • How to decide the right web hosting plan for your website
  • The important features that you must check in a web hosting provider

So, without delay, let’s get started, 

What Exactly Does a Web Hosting Providers offer?

Knowing this primarily helps you to better understand the various features the web hosting provider offers. (which you will see followingly).

As we discussed above, the main job of a web hosting provider is to make your website live on the internet. 

In this way, you can encourage people to visit your website and leverage the information they are looking for.

To get this done, a web hosting provider will offer you three main things:

Domain: The domain is your website’s address that users generally type in their browser to enter into your website.

For example, https://www.chennaiwebdevelopment.com/ a domain name our users generally use to reach our website.

Therefore, your web hosting provider will make you choose a domain name for your website also let you know if it’s already taken by other business websites.

Web hosting provider

Server: The server is nothing but the machine that hosts your website live on the internet.

It’s also responsible for managing the traffic that comes to your website. Thus, your web hosting provider will ‘host’ your website on one of their servers, so people can find you through the internet.  

Storage Space: Every website contains some text, images, videos, GIFs, and other media files along with the code.

Therefore, your web hosting provider will offer you some quality space, where you can save all of your website’s code and media files.

This is the primary functionality every single web hosting provider offers. A domain (which is your name), a server (your company where other employees can live and people can come to visit), and storage space (a seat allotted for you in your company).

Besides, these three essential functionalities, web hosting provider also offer additional features as well. 

In the following section, we’ll take a look at what those different features are, so it will be easy for you to decide which hosting plan you can choose for your website.

How to decide the Right Web Hosting Plan for Your Website?

Your web hosting provider will offer you various options when you reach out to them for web hosting.

Does web hosting Provider ask you like Shared or dedicated servers? Managed or private hosting? Single or Wildcard SSL? Linux or Windows? Might be these different technical terms would confuse you, make it hard to find which web hosting plan is the right fit for your website.

But don’t worry, because, in this section, we’ll discuss 3 simple decisions that you want to consider when it comes to choosing a web hosting plan.

Decision No. 1: What Kind of Hosting Do You Need?

As we discussed above, your web hosting provider will offer you a server where your website will live on the internet. 

But you are responsible to choose what kind of server you want your website on- A shared server or a virtual private server (VPS)?

Here you can find the difference between the two:

Shared Hosting

  • In a shared hosting environment, your website ‘lives’ with other websites on the same server (the company where you live along with other employees and people can come to visit). 
  • Here, the server’s resources namely RAM, processor, disk space are equally shared by the websites living on that server.
  • Moreover, hosting your website on a shared server is the most cost-effective option and a great choice if you’re a startup business owner or a startup website owner. Because in the beginning, you generally don’t have a lot of visitors to visit your site. 
  • Therefore, you don’t require plenty of disk space or bandwidth that high-traffic websites need.
  • Besides, if you’re searching for extra safety and security for your website, our Linux hosting might be exactly what you looking for. 
  • Linux hosting is typically considered as the topmost secure option, as far as the operating system goes.
  • Also Note: If your website draws huge traffic (or regular spikes of it), you shouldn’t choose this type of web hosting. Because, since your website is on a shared server, a high amount of traffic that comes to your site might not be supported due to limited resources.

Virtual Private Server Hosting

  • In a virtual private hosting environment, your website ‘lives’ in the same server as other websites, but in an isolated environment (where you live in the same company with other employees, but in a separate room as a manager) 
  • Here, you get dedicated processing power, RAM, and disk space that other websites on that server cannot use.
Web hosting provider
  • This type of web hosting typically costs higher than shared hosting. 
  • However, here you get more power, which means your website can manage significantly more traffic and process more user requests. 
  • If you’re a well-established business and you get a lot of traffic to your website on a daily basis, get VPS for hosting your website.
  • Also note: If you’re a startup website or website that majorly focused on information or it won’t get a lot of visitors, this type of web hosting isn’t advisable. This is because if you get less traffic to your website, your resources will go to waste.

Analyzing these things, it’s up to you to choose what kind of hosting you required for your business. 

For example, If your website gets a few thousand visitors per month, you can opt for shared hosting. While your website gets hundreds of thousands or millions of visitors per month, VPS hosting is the way to opt for.

Decision No. 2: SSL Security or No Security?

In this area, the web hosting provider asks you whether you need an SSL security or not? Of course, without any doubt, you must go for SSL security for your website.

SSL certificate will encrypt your website and customer information, also ensures no other outside hacker can steal the private data. 

This is very useful if you run a website, where customers are supposed to enter sensitive data, such as email, credit card numbers, phone numbers, and their home address.

Here’s what an SSL certificate does:

  • Encrypts any information that flows between your website and the visitors. This means hackers can’t see what information is being exchanged between your website and its visitors.
Web hosting provider
  • It puts up a green padlock on the visitors’ browsers when they come to your website. This indicates them your website is entirely secured and increases their trust that you’re a legitimate business. Furthermore, to check whether your website has an SSL certificate, your domain name will begin with an ‘https:\\’ instead of the regular ‘http:\\’.

  • In addition to this, if you add an SSL certificate to your website, Google will rank you higher on its search engine results. This makes SSL beneficial from an SEO point of view as well.

There are two kinds of SSL certificates: SSL and Wildcard SSL.

The difference between the two is that a wildcard SSL allows you to secure multiple websites of your company, while the normal SSL lets you secure a single website.

So, if you hold just one website, get a regular SSL certificate. But, if you have (or plan to have) more than one website to your business, opt for a wildcard SSL certificate. This will allows you to secure all present and future websites under your ownership.

Decision No. 3: What Resources Do You Need?

The final thing you must consider when decided to get a hosting plan is how much resources do you need.

This is a very simple step which requires you to answer a few of the web hosting provider questions like:

  • How many professional email addresses you required that end with @yourwebsitename.com? This entirely relies on how many employees within your company need this type of professional email.
  • How much disk space do you require? This is completely based on how much media elements are on your website. The more files, pictures, and videos that you have on your website, the more disk space you required.
  • How much bandwidth do you require? This is based on the traffic you get per month. If your website gets a lot of visitors, or constantly crashes, you need to upgrade your bandwidth.

Therefore, once you complete answering these questions, it will become easy for you to decide which hosting plan you required for your website.

What Should You Look for in a Professional Web Hosting Provider?

In the above sections, we have discussed how you can decide between various plans offered by a web hosting provider. 

A web hosting provider should at least provide the essential features we discussed above, i.e. reliable hosting, SSL certificate, your personal domain, etc.

But that’s not all. You should also know what kind of services and support you will receive from the web hosting provider after you’ve subscribed to their hosting plan.

Here are a few things you must check out for:

  • Truly Unlimited Plans: Some web hosting providers advertise free storage, space, or bandwidth, but they offer it for a certain level. Therefore, you should carefully read their terms and identify, whether the unlimited plans they provide are truly unlimited.
  • Expert Support Staff: After hosting your website, there are chances you may go into some technical problems. Therefore, find out whether your hosting provider offers you excellent support in this regard. Their expert staff should be capable to quickly fix any hosting problems you may face.
  • High-Quality Training: Your web hosting provider should provide high-quality resources for you to learn how to manage your hosted site of your own. This is essential because you shouldn’t have to often depend on their support staff for all your problems.
  • Additional Services: Check out whether your web hosting provider offers regularly backup your data, fix your bugs, and update your server-side software? Ensure that they do, because you’ll save a lot of time on website maintenance.
  • Reliability: Your web hosting provider must ensure your website is live on the internet 24/7. It shouldn’t crash or go down unnecessarily. Additionally, your web hosting provider should also take security measures against hackers and keep your website safe on their servers. More importantly, they should assist you with any problems you have by providing you excellent customer support.

Final Words:

And that’s all about it. Choosing a web hosting provider isn’t that difficult if you understand these 3 simple decisions. 

So, all you have to do is make sure you understand your requirements— and that your hosting provider understands them too!

Once you understood, what are you waiting for? Start your business today with the perfect hosting partner Chennai Web Development. Try out our hosting plan for your business today to save your time and money.

Web Hosting provider
Read More