Web Design|Web Development

10 Reasons every local restaurant needs a website!

Running a restaurant is the most challenging task that comes with a never-ending to-do-list. Most restaurant operators probably don’t like adding new ideas in their projects but there is one which is very essential – a website.

75% of consumers surveyed often choose a restaurant to dine at based on search results.

If you don’t have a website for your restaurant, then you’re missing out on a massive audience.

In this technology world, Creating online visibility for restaurants can ultimately determine whether customers pick your restaurant or not.

More than 80% of consumers believe that if a particular restaurant doesn’t have a website, then it doesn’t have much value as the one which has one.


When your customer is looking online for a restaurant, they will browse through a list of menu items to check if the restaurant is affordable or not for the customer.

Here is why websites are important for restaurants, the importance of advertising menu items cannot be understated at any cost. 

Some customers will have special dietary restrictions or may be picky eaters.

Some will look for a casual dining experience, and others may look for a fine dining experience with good ambience. If you have a restaurant, your menu should be online to answer all these customer questions.


The restaurant website should showcase the dining experience. Some people go out to eat simply as they don’t want to prepare their own meals or snacks at home.

On the other side some are looking for a specific experience. They may look for a venue that has relaxed outdoor seating or a pristine and upscale indoor dining room. 

They may be even looking for a venue with a full bar and many number of wine lists.

Your website can feature high quality pictures and a detailed write-up that showcases what all your restaurant can offer.


While not only for restaurants but also every business has many advantages when creating a website, there are several specific advantages that can benefit a restaurant in every possible way. 

Out of all the customers going to a restaurant, more than 3/4th surf online before deciding the restaurant to dine on, depending on a specific occasion.

Here are 10 reasons your restaurant should have a website:

1. Low Advertising Costs

Print ads and commercials are quite expensive in festive seasons and also in general terms. Here comes the profit of owning a website that you can display an endless number of print information at a fraction of the cost.

Information is available 24/7 to the customers who have internet access and you can update out-dated information on your website at any time. Of course, the cost of re-printing flyers is great and takes more time to do.

2.      Easy to Give Key Information On Your Location, Menu, Opening Times and Special Offers

A website is a platform that provides the basic information about your restaurant to customers including hours of operation, directions, payment methods and more.

By providing information to these basic questions, you can decrease the amount of time your managers and staff spend usually answering phone calls.

Your customers will be aware of any promotions, such as pre-theatre menus, lunch deals or Christmas offers from your website.

3. Customer Testimonials

You can include customer testimonials on your website or try to feature your restaurant in a publication such as a review by a restaurant critic in a leading newspaper and you can link this in your site.

This ensures you to build the restaurant’s credibility to the next level.

A website can help you to gain reviews by bloggers as they have a resource to gain information about your history and add it on their article.

4. Increases Awareness of Your Business

When people are searching for information they will first look on the web predominantly.

It is important that if someone is searching for your business they must find the relevant information quickly.

So you can reduce the chance of customers shifting to your competitors.

5. You Can Improve Search Rankings

You should invest time into search engine optimization (SEO) and this will help your business to be visible for related search terms.

For example, if your website shows up for people searching ‘late night cafe’, ‘Italian restaurant’ or ‘family friendly pub’ you could gain more exposure and attract more customers.

6. You Can Build a Solid Brand Image

A website will ensure the professional brand image to your business. Particularly if you are just a startup struggling to uplift your business, a website is a great method to reach out more customers with your brand.

If you follow the correct marketing strategy your customers will seek you out and try out themselves.

Provide high quality images on your website it will increase the number of customers visiting your site.

7. Differentiate Your Business from the Competition

If all of your competitors have an online presence then probably you must have one to tackle in the competition.

Many competing restaurants are using a website to promote themselves; and that may steal your business.

A well-presented and user friendly website will help you to highlight your business. And this will help customers to pick you over other alternatives in the market.

If you are lacking without a website it means that you are not willing to invest for your business

8. Book Online Features

To boost your business add an online booking link or app to your website which allows your customers to make reservations easily.

9. A Way to Promote Other Services

A website can act as a channel to promote your other services.

Do you offer catering or private events? Then this is the best way to promote.

You can create pages for this using SEO and generate more business.

10. Sell Gift Cards

On your website you can also add options like online selling and sell gift vouchers online.

This will help you to drive more business, particularly around festival seasons like Christmas or other events where people search for gifts.

Make your local restaurant visible on the web

If you don’t have a website for your restaurant, it’s like you don’t exist.

If you want to maintain your brand over other competing local restaurants and rise above the crowd, you need to create awareness to your customers that you exist.

Social media can help you out in this process; people are sharing constantly in our big wide world and having a website is the basic way to communicate your presence.

Make sure it’s a good one that attracts wide customers and ensure that they visit back.

Wrapping up


If you don’t yet have a website for your restaurant, then you are missing out on potential customers.

Chennai web development helps small businesses build easy-to-use, reliable websites that perform well and have all the features needed to build an excellent online presence.

Our websites are designed to rank and the building blocks are already in place to set up a user-friendly, beautiful website in just a matter of hours for you.

For more information about getting your restaurant online, Contact Us now!

We specialize in helping small businesses make their stamp online.

Talk to our experts team, we will be happy to share with you about our price packages available.

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Best Web Hosting Provider
Web Hosting

5 Reasons Why To Choose the Best Web Hosting Provider For your Business

Web hosting is a service that provides the technologies required for a website to be used on the internet. In this article, we will walk you through the 5 main reasons why choosing the best web hosting provider is important for every business.

30-seconds summary:

  • Web hosting services are more important for every business website to be visible on the internet. For example, When someone types your web address on the search engine, the internet interfaces with the webserver having your website files and afterward exchanges your website data back to their computer. 
  • From this point, people can browse and view the pages of your site and increase your conversion rate. 

So, currently, if you are facing any hosting problems or not satisfied with your existing hosting provider, and also don’t you have any idea about the features that you need to consider for your business. Then here are some valuable tips that can help you to find your best web hosting provider.

How to Choose Your Hosting Service

There are different kinds of web hosting services that are available out there. Depending on your business and requirements, the following types are varying from one to another & specifically every hosting has various advantages.

  1. Shared Web hosting
  2. Reseller Web hosting
  3. Cloud-Based Web hosting
  4. Virtual Private Server (VPS)
  5. Dedicated Web Server
  6. Colocation Web hosting
  7. Self Service Web hosting
  8. Managed WordPress Hosting

You can get the best Web hosting service only if you know what you need. So, before you go any further – set everything aside and think about your own requirements.

Investigate host reliability and uptime guarantees

Each time your website goes down, your website visitors also decrease. Eventually, this results in losing your benefit, individuals, reputation, and so on. 

So, take time to find out how many customers the web hosting service provider has, see if they assure guaranteed uptime, and search for the feedback about their service. 

These make sure the reliability of the web host provider you look for.

Hosting Features and Limitations

There are website features that require a lot of disk space, RAM, enough processing power, to work well for you and your customers. 

Make a list of your prerequisites as well as your future needs. Then, make sure that your chosen web hosting provider achieves or exceeds your needs. 

Don’t forget to remember your requirements for extra areas, support, backups, and more. Ensure your web hosting provider can develop with you.

Storage and bandwidth

Make sure that you have all that required space for what you have planned to do with your website.

Having an idea of the webspace demands for your website will assist you to choose the best Web hosting plan configuration. 

This will make your uploaded content consistently used on the website and your virtual profile – immune to lack of resources.

Excellent customer support

Customer service may include pre-deals inquiries, billing, and technical support. Many web host companies have a variety of methods for you to get answers to your different questions so that you can do so quickly as well as carefully.

Choose the web hosting that has the best integration of options that you feel will best suit your needs. Check that your doubts are cleared before purchasing a Web hosting plan so can understand the competency of the customer support team. Internet service never sleeps. 

Go with the right service provider who offers excellent customer support 24/7. But, before partnering in any long-term hosting contract, ensure the response and service of the customer support.

Standard Pricing/Payment Plans

An important point to remember in the web hosting plan is- Ensure that you get the right benefits that you pay for. Investigate the cost for your web hosting provider with the other hosting service providers. 

Remember that there might be some fluctuations in cost depending on available features. Choose the best combination of cost and features. Furthermore, ensure the payment plans and figure out whether these are advantageous for you. 

Most free Web hosting gets revenue through advertising. These advertisements would disturb your website with pop-ups and also diminish the professionalism of the website.

5 Reasons to Choose the Best and Trusted Hosting is Important

Security and Malware Attacks

Website security is important and hence choosing the best Web hosting company is equally imperative. This is because they will back up your data to a remote server. Subsequently, make it simple to re-establish it in the event that your website is hacked. 

Likewise, you can gain from their help with customer support, security issues, and maintenance. This gives security and peace of mind for you!

Loss of Revenue

If your website goes down, your potential customers will not be able to view or find out your blog page or about your products/services in the search engine. 

The bestiality of the damage caused by such an incident will be based on your type of business or website.

For example, if you are running an online store, it’s definitely an impact on your business, which could lose out on your sales and revenue.

Scale your Traffic

As days go on, your business grows and you will require a hosting that will allow you to scale on demand. 

The best Web hosting company will have various Web hosting services and plans that help you in website development and traffic growth. 

For example, if you can start off with a basic Web hosting plan, and days go on, your business develops you can move up to powerful and flexible hosting services. It means a dedicated hosting, VPS for cloud hosting.

Negative SEO Ranking

Every business goal is to rank on the first page of every search engine results. 

Furthermore, Search engines are constantly exploring websites and if your business website is frequently down, then it will impact your ranking. 

Ensure your website ranking higher in search results so that the users can easily find you and thus the better chances for business to succeed.

Good reputation

Once you have listed out the important features you require, the next step is to find the best host provider with a top-notch reputation.

Do a complete background check. It means, find out how long years the company has been in business successfully. Can they provide you with customer or client testimonials and approval from current clients? 

Investigate their maintenance index, portfolio, and average time statistics.


Finally, consider that if you are spending your quality time troubleshooting your website because of some frequent problems with your web host provider that directly influence your main concern. 

Are you satisfied with your current web hosting provider? Still, now are you looking for the best web hosting service provider for your e-commerce business website? 

Start to research well, because your hosting can make or break your business. The success of your business relies on how the ease of use and accessibility of your website, factors that would depend on the Web hosting company you choose.

It’s important to choose the right Web hosting provider cautiously since your business will depend on it. The best Web hosting company can fulfill your needs and give you room to grow and expand. Choose one of our host plans of the Chennai web development web hosting company in Chennai and start creating a powerful, successful online presence today!

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10 exact ways to improve website conversion rate
Web Design|Web Development

10 Exact Ways to Improve your Business Website Conversion Rate!

Are you looking to improve your Business Website Conversion Rate? Searching for answers on a lot of blogs, articles, webinars, seminars, and so on. But nothing has worked out? Then you’ve landed in the right place. Here you will look at the 10 Exact ways that many leading website owners used to improve their business website conversion rate.

30-second summary:

  1. In today’s digital marketing world, conversion rate optimization is quickly becoming a popular marketing strategy to increase sales.
  2. However, to the recent study, it is confirmed that only about 22 percent of businesses are satisfied with their conversion rates.
  3. Hence, deep-diving into those satisfied business websites, we found out some of the strategies/ways they incorporated to increase their conversion rates. 
  4. Therefore, to help the rest of the business websites, we compiled those exact ways to improve your business website conversion rate.

Optimizing your websites to conversion helps in lowering your bounce rate and increases your sales.

Moreover, it is one of the effective marketing strategies that is used to increase your sales without spending more on advertising and content marketing.

A good conversion rate optimization campaign not only used to save high on your time, money, and efforts, but it also increases revenue per visitor, acquires more customers, and grow your business.

Today, you learn the top 10 exact ways that will improve your business website conversion rates and get your website into the top 10 percentile.

1. Ensure Your Search Engine Ads Match Your Landing Page

It is one of the important things every marketer needs to consider to improve your conversion rates. 

People come into the site after reading the ads, in this case showing irrelevant information on your landing page would make your visitor instantly click back button.

Furthermore, it also creates a bad impression to the visitors in their 1st visit and they never believe you and come back again. So, eventually, this decreases your conversion rate. 

Search engine ads to improve website conversion rate

Hence, make sure your ads are relevant to the landing page. It means what you’ve said in your ads must be exactly what you offer on your landing page.

Let’s take an example: If you’re running an ad that promotes a 25% off sale. If a person clicks on that ad, the exact sale with that exact language and tone of voice should also be on the landing page to which you are sending potential customers to increase conversions.

Protip: When landing pages don’t ask for age, the conversion rate is higher.

2. Make Customers to Understand Your Product’s Value Proposition

A value proposition is the other way to increase your business website conversion rate. It is the first impression and the main reason that tells why customers should buy products from you.

This is because searchers would be already familiar with the product they are looking for.

At this place, instead of writing what is the product about, try to write benefit-centric content that promises to deliver great value to them via clear features and solution-oriented benefits.

This would tempt customers to buy products from you rather than from your competitors. 

Product value proposition to increase website conversion rate

A report from HBR’s study of 1400 B2B customers, it is found that the “product selling method” is much less effective than “why” selling.

So, always ensure you write crystal clear and value-generating content on your website. Further, it needs to have a certain sense of urgency so that your customers will feel compelled to purchase your product or service.

3. Grab Visitors Attention with a Catchy Headline

By the recent study conducted, it is reported that traffic to a website can vary by as much as 500% based on the headline.

Surprising right! But, it is the truth. If you don’t have an eye-catching headline, then no one will love to click read more, no matter how great can be your content inside is.

The headline is the most important part of attracting customers to your website. This is because it is the first thing that your visitors will see. 

So if you are not creating an excellent first impression, then don’t expect your visitors to stay further on your website.

Headline to increase website conversion rate

Hence, want to increase your business website conversion rate? Start creating a headline to your blog, ad, or landing page title that is concise, appealing, and promises something great to your visitors.

For example, To create a clickable headline, you can also use shocking statistics or odd numbers in your headline that can intrigue people enough to want to hear more.

  1. This Explainer Video has Converted 60% of Visitors into Customers-You Must Know!
  2. 15 Easy and Best Ways to Train Your Dog Without a Trainer!

So, these are some of the examples that have a 50% higher chance to click your headline.

4. Make Reviews & Testimonials Visible for Credibility

In today’s digital world, people cannot feel and touch the product buying online. Therefore, it is reported that 90% of people’s buying decisions are influenced by reviews and testimonials.

So make sure, your website has powerful reviews and testimonials that increase your credibility. 

Make review to improve website conversion rate

Furthermore, it is vital for first-time visitors to your site to become your customers. So, always have genuine reviews that act as social proof.

Metrics-You must know!

  • 91% of online buyers aged between 18-34 trust reviews as much as a personal recommendation.
  • On the other hand, 94% of customers say that negative online reviews have ended up them to avoid the business.

So, how you can get reviews from your customers?

For example: If you’re online beauty products selling company, you can ask your customers to review your product once they received it. Further, you can also encourage them saying, they can get a chance to receive a  gift by the next order by reviewing your product. 

If you are a service-based company and having a good working relationship with your clients, it is very easy for you to get testimonials from happy clients.

5. Create a Strong Call-To-Action That Cause Action

It is the most important way you should follow to increase your business website conversion rates. Study shows that 90% of users who read the headline read the CTA (Call To Action)

So, always remember your CTA should be like a magnet that captures your visitor to take action.

The Action can be either be filling up the form, submitting contact information, email id, or anything else that you must make your customer do.

strong Call to Action

The Call to action should always use the active voice rather than the passive voice.

On the other hand, while creating CTA buttons, you can also do split testing (A/B Testing) to elements such as button placement, color and copy is key to finding out what works best.

6. Have High-Quality Images to Increase Your Website Conversion Rate

According to the recent study from Social Media Examiner, 32% of marketers say that visual custom images are the most important form of content for their business, the following blogging in at second place (27%).

So, instead of filling up your website full of heavy texts blog posts, web pages, or landing pages.

Try to break the content with some appealing images, videos, or helpful screen that helps to keep your reader engaged until the end of your post.

If you’re a startup company and don’t have the budget to hire a designer or create custom images.

Don’t worry it’s easy to use a free tool like Canva, which allows you to create high-quality custom images with easy-to-use templates

Also, try to avoid using stock photos, copying other images from the internet. These often look impersonal, unprofessional, and overused. 

But, you can take advantage of using screenshots or even occasionally sharing industry charts, graphs, and infographics.

7. Remove Distractions From Your Landing Page

It is the other important element to increase your business website conversion rate. 

Consider, if your website visitor landed on your landing page, but it pulls them in too many directions than what they come in. It is a worse experience than ever.

So, always have a landing page that is clear, concise, and easy to navigate. In simple terms, stick with what your visitors need to know and nothing else.

Here are some tips that you can implement to increase your landing page conversion rates.

  • Have a clear and catchy headline and subheadings
  • Convey the Benefits and features of the product to customers
  • Include Testimonial and/or reviews
  • Make some appealing visual combined with context, which shows what you’re offering
  • Have a strong call-to-action

So, these are some of the essential elements your landing page should have and eliminate all other distractions. 

Pushing your customers to your landing page should focus only on your offer and nothing else.

8. Add Trust-Badges On Your Business Website

Another important element to make people trust and buy from you is adding trust elements. 

Trust element is nothing but few trust signals that you’re providing to your customers telling that you’re not a fraud website and you can help them at any time. 

Some of the trust signals you need to have are:

  • Contact information (e.g. contact page, email, phone number, live chat)
  • Social profiles (e.g. Facebook, LinkedIn, Twitter, Instagram)
  • Payment assurances (e.g. various payment methods, trust badges, certifications, SSL)

This not only helps in improving your site’s conversion rate, but these trust signals also help with your SEO.

It is because, Google only wants to show trusted websites to its user’s search, so doing these things is a double win.

On the other hand, if you’re an e-commerce store- building your blog, consider adding trust badges, and sharing your products on social media can increase your conversions.

In addition, it also makes your company website look active for people to trust you. If you haven’t posted any blogs for a long period, people won’t trust you.

9. Give a Money-back Guarantee

It is the other quick way to increase your business website conversion rate. 

Additionally, offering a money-back guarantee builds trust and helps the customer feel more safe and secure.

As digital marketers and business owners, we all know consumers avoid taking risks. They always have the intent to don’t want to put their money at stake unless they’re reasonably sure they’ll get what they paid for.

In this case, providing a money-back guarantee will help customers to suppress fears and move past objections.

10. Add Chatbots to Your Website

It is the other important element to add to your website. It is because, many of your customers want to buy your product, but they have a certain doubt or question that keeps them from taking that last step.

Therefore, adding chatbots allows the customer easy access to you and they can get their questions answered instantly, which then builds more trust.

One of the best things about today’s evolving technology is that there are a lot of chat tools available that are very cheap. 

Hence, offering this feature you can notice an incredible increase in your conversion rates.

Final thoughts:

I hope, now you got an exact idea of how to improve your business website conversion rate like other leading websites.

Implementing these 10 exact ways is not that much difficult for you. 

However, if you’re a startup feeling difficult to boost your website conversion rates. Don’t worry, Chennai web development is an all-in-one Website design, development, and digital marketing company to satisfy all your business needs.

So, if you’re fond of enhancing your business? Then, don’t delay to contact us, our experienced designers, developers, and marketers are there to help you!

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Web design and development
Web Design|Web Development

How a Great Web Design and Development Help Your Digital Marketing Strategy

We all would be aware that the website is the first place where most of the people in the digitally transformed world get interacted. So, in this article, you will look at the importance of having a great web design and development in your digital marketing strategy.

30-second summary:

  • Are you drafted a great digital marketing strategy to drive conversions to your business?
  • But, do you know that before drafting the Digital Marketing Strategy guide, it is significant to have a quality website to the success of your digital marketing strategy.
  • Therefore, reading this article, you will come to know the impact of web design and development on your digital marketing campaign.

Before drafting your digital marketing plans, first, review whether your website has the following factors:

Conversion rate – Can your website convert leads/prospects?

Competition – are you standing unique among your competitors 

Branding – does your website showcase your brand?

SEO – does your website ranks well on search engines?

Responsiveness – is your website responsive?

Site speed – do all your web pages load quickly?

Website Design and Development

Once finished reviewing, if you are not getting the results you’d like and your site isn’t performing efficiently for many of those factors, then it’s going to be worth considering a redesign for your site.

Do you need a redesign for your website?

If you think that you simply need a redesign for your site, then make sure that you simply consider the following factors that we discussed above once you undergo a redesign. 

You need to discuss all together with your web designer to ensure that any changes that you apply on your website will have a positive impact.

This is because often a redesign causes an internet site to perform worse than its predecessor. After all, the planning hasn’t considered each of those factors.

For example, if a website that is rich with high-quality images, videos, and interactive content might look great for customers.

However, it’ll reduce your website speed. So, there are high chances to lose your customers. This might increase the bounce rate because users don’t want to wait for a long time to load pages.

1. First Know Your Audience:

Before, redesigning your website, it is vital to understand for whom this website is going to serve?
Consequently, first, identify who is your target audience is and build the location that they’d want. Is it for:

Potential Customers/Leads

Existing Customers/Members


Staff/Internal Stakeholders


Once you identified who your target audience is, then you can build personas for every segment and make a user journey around them. This may assist you understand how they get to your site and the way they’d navigate it to succeed in your intended objective.

What does your audience need from your website?

For this, take some time to know your audience’s interests and their online behavior before you create any changes to your website.
It’s often the best idea to compare some designs on your current site before you modify the whole thing. 
You can achieve this by having a skilled web designer who can create effective landing pages for your marketing campaigns.
In the next step, consider running some A/B tests together with your email or ad campaigns to ascertain what was simpler. 

From there, you’ll further refine the web page by making some slight alterations to the page’s call to action (CTA) to know what works for your audience.

Once you’ve collected the data, you can use it in your plans to create an optimized website.

2. Next, Define Your Website Goals:

What is the intent of your website?
Your digital marketing strategy should define your objectives. These could include lead generation, sales, or brand awareness. 
These objectives should be the most important part of any website redesign. When choosing a web designer or agency for your website redesigning, you should convey your goals and ask them to design the site that will meet your objectives.
It is also necessary to line out measurable KPIs for every objective. You’ll base them on conversions, visits, bounce rate, average time on page, or keyword rankings.
To make sure that your website meets your objectives, your website design must consider:

Search Engine Optimisation (SEO)

Conversion Rate Optimisation (CRO)

User Experience (UX)

Brand Identity

3. Search Engine Optimization:

Search engine optimization is about increasing your organic traffic on search engines, which may be achieved through various on and off-site techniques.
 Your site must be seen on SERP because roughly 93% of online activity starts on a search engine.
And with around 60% of searches happening on a mobile, it is essential to have a responsive website. 
Therefore, today most of the websites are built with responsive in mind, but there’s are still a large number of devices that they aren’t responsive, and compatible. Thus, creating frustration once you need to use one on mobile.
Apart from responsive, a web designer should believe other on-page optimization activities, like improving the content, navigation, and technical areas of the location.

Any changes that you simply make to the location may impact your SEO performance for better or worse, which can affect your rankings in search engines like Bing and Google.

The following are the factors that you need to keep in mind to create a good web design.

Structure and navigation

You want to design a web page that is as easy as possible for users to navigate your site. It’ll also help bots to make a map of your website once they crawl it.


While not as important as user-friendliness, your design should look great to make users stay on your website and to revisit it.


Metadata and description are the most important part. This will helps bots as well as the audience to understand what the content is all about. 

Furthermore, it’s is the primary thing that a user sees within the SERPs and can determine whether or not they click on your link or not.


A site should have functionality for creating new content so that you’ve got more pages indexed in Google.
This may increase the possibility that your site is going to be found on search engines and means there’s more information about your website on the web. 
A site that’s always updated with newer content will get crawled by Google more frequently.
If your current website isn’t optimized for navigation, speed, and style, then you’ll have a web designer build your site so that these factors are taken into consideration.
They should be considered as a part of the UX design also.

4. Conversion Rate Optimization:

Conversion Rate Optimisation is the process of improving your site to increase the possibilities that a user will complete the desired action and improve your conversion rate (CR).
A conversion doesn’t always need to be a product purchase, it’ll entirely depend upon your goals too. It can include:

Contact Form Submissions

Email Submissions

Booking Completion

Account Creation

Transaction Completion
For this, you need to design your site, that can drives users to those call to actions.
An experienced web design team can make all the difference because they are skilled to make the balance between appearance and efficiency. 
If you prepare them on your objectives they’re going to consider it within the planning stages, which implies that you simply are going to be within the best position to refine your website for CRO.
While the management and analysis of CRO are right down to your marketing team, they’ll need the support of designers to form the foremost of A/B and multivariate testing.

5. User Experience (UX):

User Experience is all about user satisfaction. Once you design a website, you would like it to be easy-to-use, accessible, and worthwhile for your user. 
For this, you must consider UX design. It is important to web design and it’s closely linked with SEO and CRO. 
Search engines always try to meet what a user wants with the foremost relevant websites, which can think about sites with the simplest UX. 
And once you are optimizing your website to convert, you’ll need a site that considers the user journey across your site.
A visually appealing website is essential as they’re going to have a greater emotional response by seeing something that they find pleasing. 
However, tons of websites prioritize looks over functionality. This is often dangerous because users might just like the look of a site, but if they find it difficult to use and pages take a long time to load, then they’re unlikely to possess an excellent experience and return.
Getting this right might sound like an impossible job, but a top-quality web designer is going to be ready to mix good aesthetics with performance. 
Once everything is complete, you need to regularly test it to reinforce the user experience.

6. Brand Identity:

A website is what reflects who you are and what your business is. Most of the people will get a first impression of your brand by visiting your website, so confirm that you’re proud of how it’s designed.
Brand identity is vital to UX and CRO because it builds trust between the user and your business and it’ll influence their decision making. 
Poor experience on your website will reflect on your brand and will harm performance.
If your brand prides itself on being simple, quick, and straightforward, then your site experience should reflect this through navigation, structure, and visuals. 
Tell your designer on your brand guidelines, values, and messages and confirm that they translate it to your website.


The impact of web design and development on your entire digital marketing strategy is huge. 
From website user experience to branding, SEO, and CRO, web design plays an important role in how your brand is perceived. Leverage it to ensure your business thrives in the digital age.

If you need a redesign or want to create a new website design. We at Chennai web development has passionate web designers who create a unique and stylish design that suits best to the customers and your targeted audience.


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Web designing to rank higher
Web Design|Web Development

Why Good Web Designing Important for Ranking Higher in Google?

Can good website design rank your business higher in the SERPs? Of course Yes. If you’re not sure, then this article says the importance of having a good website design for SEO ranking.  

30-second summary:

  • A website is a crucial milestone for a business organization that acts as an intermediate between you and your customers in the digital world.
  • There are many elements that help in improving your website’s ranking in SERPs more than just SEO.
  • So, in this article, you will look at what are the important elements that will make your website rank higher in search engines.

Having a good web design is beneficial for both visitors as well as search engines to navigate the website easily.

Therefore, this article will help you gain a better understanding of the importance of optimizing your website. 

Here are some elements listed which will help you attract more leads and customers from search engines and rank you higher.

Important Web Design Elements for Ranking Higher in Google:

1. Website Structure 

We cannot omit the benefits of SEO and keywords. To index your website content, it is foremost important to have an SEO friendly web designing for search engines.

As your business grows each day, make sure that your digital marketing company offers hassle-free Web Designing solutions. 

It is because a good website structure helps users as well as crawlers to visit and navigate your website without any hassles.

For instance: If a new user visits your website, they first observe your website design. In such a case, if your website is loading slowly or having difficulty using the website, Users will leave the website instantly. 

So, ensure you have a good web design that helps the users to navigate to the required pages within a few clicks by adding internal links into your website. 

Your web pages should also include headings, subheadings, and internal links within your website.

On the other hand, make sure your website is helpful, educative, and informative to the target audience. On the whole, Navigation design is vital for both users as well as search engines.

2. Mobile-Friendliness

Today, the majority of people use smartphones. So it is important to have your website designing mobile-friendly.

Did you know? Google made mobile-friendliness a ranking factor in 2015. That’s half a decade ago. So, anyone who is slightly familiar with SEO or web design should know the importance of making your website mobile responsive.

It is also noticeable that users visiting the website through desktop is declined in the past few years. Most of the traffic that comes from devices like smartphones and tablets. 

This indicates that people prefer using mobile devices and searching on mobile devices has been steadily increasing.

So without a doubt, design a responsive web designing from reputed web design and Development Company in Chennai that can improve your website ranking in the organic search results.

3. Easy Readable Design

To increase the SEO ranking of the website, you mostly spend a lot of time on creating SEO-friendly content. But you forget how huge impact the design of a website would bring.

It is predicted that poor web design with blocks of content in strange places, with too many hyperlinks, can make it difficult for users to read for what they visited your website to do.

Furthermore, if the users are not getting the right information from your website they came in because of the poor page design, then what’s the point?

This in turn decreases your website ranking. 

The issue here is not the website color. The text may also be too big or small or written in a hard-to-read font.

Therefore, the websites that are not mobile-responsive, sites that are impossible to read on any mobile device or desktop are going to make people click back button quickly.

So, choose the right web design and development company in Chennai that has enthusiastic designers. They understand how to create websites that make it easy for visitors to take in your content so you get the most for your money.

Also note: White space, line length, and any extra elements such as images can all affect how people pay attention to your site.

4. Website Content

In web designing, website content plays a major part. 

To rank higher in the google search engine result page, you have to pay much attention to producing high-quality web content. 

Generating or having duplicate contents may affect the path to your web designing success.

So, always create clean and fresh content using content writers.

Alternatively, you can also keep your website with updated content through a leading web design and development company in Chennai, and optimizing it will improve your SEO ranking.

Relevant Keywords

The other major factor that helps your business to rank higher in SERPs is ‘Keywords’. Below are some of the places where you can add the relevant keywords:

  • H1 tag
  • H2 tag
  • Body of the copywriting on your web pages
  •  A web page title or Meta title
  •  The meta description of your pages
  •  Within your navigation or internal links

By incorporating the relevant keywords in your website designing at the website structuring stage of your web design and development company in Chennai, you can improve the chances of your website ranking higher in search engines.

Thus, SEO web design makes your website have a better opportunity of attracting audiences through optimization for search engines.

5. Website Speed

Web page loading speed plays an essential factor in website design and is directly proportional to website ranking. Having a fast loading website is important for both web users and for search engines.

If you have a slow loading website, it is said that with just 2 seconds, you will lose 12% of the people who clicked to visit your website, and with 4 seconds you will lose 25%.

So, understand, today users expect the website is ready to explore within seconds of their clicking on a link.

Therefore, if you are failing to fulfill your audience expectation because of your too slowly loading website. Your bounce rate increases and you can’t rank higher in the search engines. 

Never forget that page speed is a known ranking signal. So, improve your page speed using the website designing company in Chennai that enhances the user website experience which will raise your rank on search engines.

At the same line, Page speed is not only essential to users, but it’s also important to Google. The speed of your website affects Google’s capability to crawl it.

If your webpage speed causes Google to crawl fewer pages, you won’t have as many pages getting indexed.

When this occurs, it will be difficult for these pages to rank at all. Also making sure website security through “https” encryption is necessary.

6. Website images

Irrespective of the size of images on the website, it is a common practice among digital marketing companies to add high-quality images to the website.

Having high-quality website images perform well particularly on e-commerce platforms to attract customers to buy the product. 

But on the other hand, the SEO team gives importance to compressed images to enhance the loading times.

Fortunately, today image compression tools have gotten much better. Hence making image compression became more convenient without affecting the image quality. 

So remember to tell your web design and Development Company in Chennai to put extra care on image size when they uploading images on the website.

7. Social media  Presence      

Today, one of the major elements to attract massive audiences’ is through social media.                                                 

Although the relationship between social media and SEO can be complex, you can’t avoid that social signals are important. 

However, they don’t directly impact SEO, still, they have a great impact on how visible a website is.

There are a number of indirect benefits that can be leveraged when you build social media in your website designing like inbound links and conversions. 

Social media is a constant source of community traffic for many businesses. Hence tell your web design and development company in Chennai incorporate this valuable asset in your web designing to reap its benefits.

And Social Media Marketing Services is another way in which web design benefits your SEO.


I hope the above-provided information will help you to design a good website that ranks higher in Search Engine Results Pages. 

If you have a good website design, you can,

  • Increase Your Valuable Traffic
  • Boost Organic Search Traffic
  • Improve Local SEO Ranking
  • Increase Mobile Search Rankings
  • Decrease Bounce Rate
  • Get the Right Kind of Attention
  • Increase conversions
  • Increase User Experience

Therefore, when designing your website consider its functionality, make it simple, and prioritize user engagement and a strong call to action. 

Also, ensure your web design company in Chennai designs your website with SEO, easy to index and crawl in mind. Also, consider your website structure is set up in such a manner adaptable for future updates without affecting your website foundation.

Need help to incorporate some of the above recommendations? 

Contact us today, we are here to help Call us +91 91760 11636

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