So, where is your website traffic actually coming from?
If you’re really depending on people to find you through a Google search, then search engine optimization (SEO) should be at the top of your priority list.
If nobody can’t find you, how can you generate leads to your business and convert them to your customers?
Did you know 93% of experiences on the Internet start with a search engine? What happens after someone makes a search?
The top result on Google has a 33% chance of getting clicked.
All this means, if your website is not on the first page of the google search results, then you’re just missing out the potential customers.
What’s even more surprising to know is- 75% of people won’t even click on the second page of the search results.
But, fortunately, it’s not too late for you to get started to optimize your website according to Search Engine.
There are certain things you can do to increase your chances of getting ranked higher on Google searches.
I’ve identified the top 10 SEO tricks to enhance your SEO ranking. Here are they,
Top 10 SEO (Search Engine Optimization) Tricks to increase your ranking
1. Boost Your Page Loading Speed
Why it is important to improve your page loading speed to increase your website ranking. Here are a few reasons to consider.
If your website page loading speed is too slow, Google will recognize this, and it will harm your ranking.
Furthermore, your visitors won’t wait longer till the loading of your page gets completed, they jump directly to your competitor’s website. Hence, this slow website loading will also impact the way your website visitors engage with your pages to increase ranking.
On the whole, those negative interactions will hurt your ranking too.
Look at how abandonment rates increase for websites with long page loading times:
But on the other side, if your web page loads faster for visitors, Google’s algorithm will recognize your website’s popularity and improve your search ranking accordingly.
This makes it extremely important to optimize both your page speed and server response time.
2. Produce High-Quality Content
High-quality content- The most important one of everything. How often do you update your website?
For instance, if you haven’t even updated your website content since the day you built it, you mostly don’t have a great SEO ranking right now.
Hence, to drive more traffic to your website and increase its popularity, you need to give users a reason to bounce to your website.
Therefore, always update high-quality content that is relevant.
Talking about content for SEO ranking, another important factor to notice here dwell time.
To put it in short, dwell time is the time your visitors spend on your webpage content.
In such a case, if your website has fresh, exciting, or highly informative content, it will encourage your visitors to stay on your page longer and improve your dwell time.
3. Optimize Your Images
Rather than just writing content, adding some attractive and high-quality pictures and other images are great for your website.
But you need to ensure those images are optimized properly using alt images.
For example, let’s say you have a web development website
Instead of naming an image something like “web development,” you could name it “best web development company in Chennai”
You can also strategically use keywords in the title of your image as well as the caption or description.
Moreover, you should also make sure about the file format and size of the image.
If you have a lot of huge images on your website, it can even slow down your page loading time, which, as I’ve said, hurts your ranking.
Therefore, resize or compress your images to optimize them according to the SEO ranking.
4. Use Many Header Tags to Break Your Content
Yes, header tags are another way to help increase the user experience on your website.
They break up the long contents and make it easier to read or skim for your readers.
Plus, having headers will improve your readability and makes everything look more appealing, which is always beneficial.
Therefore, instead of having a website with just a wall of text, it probably irritates your users to spend time and read your content, they just leave your site.
This makes your SEO ranking suffer.
For instance, if you’re running your site on WordPress, you can easily change the header tags.
I use header tags for all my websites and blog posts.
If you’re not taking advantage of this tool yet, I highly recommend you start ASAP.
5. Start Blogging
Blogging is awesome for every business.
It’s one of the excellent tools for lead generation and helps you engage with visitors to your website.
But what most people have not yet realized the worth of blogging that would also improve SEO rankings.
As I have already mentioned, always producing fresh, updated, relevant and informative content can drive people to your website and give them a reason to stay on your pages for a while
This happens, only with your blogs. They are the perfect channel for you to implement this.
Therefore, if you can create a large group of trustworthy readers, you can get lots of traffic to your site on a daily basis.
Moreover, you can include other things I have discussed so far into your posts as well, such as images and header tags.
Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts. I will talk about them shortly.
All of this positively impacts your search engine ranking.
6. Use Outbound Links
To increase the credibility of your website, there are certain things you can incorporate into your website.
Outbound links are one among them, you can add external links to trustworthy and authoritative sources.
If you link your data to authoritative sources, you can increase your credibility and SEO ranking as well.
Furthermore, before hyperlinking to the trustworthy sites, make sure all the information is recent and relevant to it.
For example, if you’re writing digital marketing trends 2020 and Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking.
So ensure you’re doing it right.
You can also include internal links.
Adding Internal links in your content will redirect visitors to other pages on your website content. This increases the session time spent by the visitors and there are chances to increase your SEO ranking.
7. Use Other Elements More than Text
The content on your website shouldn’t be only written words.
As I said earlier, try to add images that look appealing too, but there’s more than pictures, you can add to improve your SEO ranking.
Think about adding other multimedia elements such as videos, slideshows, or audio to your site.
All of this can help enhance the user experience.
For starters, consumers want to see more videos to trust and become your customer:
We all know, it’s much easier to watch something than read about it.
But there’s a direct correlation between videos and other multimedia sources on your website, and it’s SEO ranking.
Adding these features can rapidly increase the amount of time (dwell time increases)the user spends on your website.
Therefore, based on the length of your videos you uploaded on the website, people could stay on your page for a bit longer than normal which definitely boosts your SEO ranking level.
8. Make Sure Your site is Readable
Always remember, you’re writing content for your readers and not for your reference.
So, keep that in your mind and produce high-quality readable content that your readers can read.
I mean readable content is – If you want people to visit your site and spend time there, speak in terms they can understand.
Don’t try to sound like a doctor or a lawyer (even if you are one).
Your written content should be understandable by the majority of people.
Are you not sure if your content is readable?
You can use online resources to help.
One of my personal favorites is Readable.com.
Tools like this can help you identify words that might be too long or difficult for people to comprehend.
9. Fix Any Broken Links
If you’re using authority websites for hyperlinks, you shouldn’t have to worry about the links breaking.
But it can still happen.
Broken links can crush your SEO ranking.
Plus, it doesn’t look good when a link you provide to your visitors brings them to an invalid website.
You can use tools like Dead Link Checker to search for links with errors on your website:
You can use this to check your entire website or specific pages.
If you sign up, you can also set up your account to get checked automatically.
Anytime a link goes dead, you’ll be contacted right away so you can replace it.
You can also use this resource to monitor other websites relevant to your industry.
How can that help your SEO?
Well, if a link goes dead on another website, you can notify the webmaster of that page and ask them to replace the dead link with a link to your website instead.
You’re doing them a favor by letting them know about a problem with their site, so they might be willing to do you a favor in return.
This will drive more traffic to your website. Outbound links from other websites to your page will help improve your SEO ranking too.
10. Optimize Your Site for Mobile Devices
As I’m sure you know, mobile users are on the rise.
Furthermore, mobile devices actually have overtaken computers and laptop devices.
In fact, over 60% of Google searches come from mobile devices.
No doubt, Google recognizes this and ranks sites accordingly.
So, optimize your website according to mobile users.
There’s no way around this.
If your site isn’t optimized, it’ll hinder the user experience, adversely affecting your ranking.
So, these are some of the top 10 effective SEO tricks that you can follow to increase your Search engine optimization(SEO) ranking.
SEO isn’t just a fad that’s going to phase out soon.
It’s something your website needs to concentrate on today and in the future as well.
If you just started today to focus on SEO, definitely it’s not too late to implement the tricks and strategies I just talked about.
Don’t get overwhelmed.
Start with a few, and move on to the others.
Monitor your results.
Analyzing your traffic and search ranking performance will help validate your SEO strategy.
Soon enough, you’ll be making your way toward the top search results on Google.
Who knows, you might even be able to claim that number one spot.