Google|SEO, Search Engine Marketing|SEO

Must-Follow 10 On-Page SEO Techniques To Increase Your Website Ranking

On-page SEO is essential for every website to rank higher and gain relevant traffic in search engines. If you still find your website is ranking low after the number of optimization. Then, the article is for you! Here we will walk you through the ten must-follow on-page SEO techniques that will eventually increase your website ranking and bring in high traffic at no time.

30-second summary

  • On-page SEO is one of the most critical processes for every business website, not only for ranking better in search engines but also for running successful Internet marketing campaigns. 
  • If you are searching for a solution to better rank in search engines for so long even after delivering better content to the audience. Here is your answer!
  • In this article, you will find ten effective on-page SEO optimization techniques that will maximize every website owner’s success in the digital world.

Since the search engines are getting too smart and sophisticated day by day, ranking higher in search engines continues to be a tough task for website owners.  

As a website owner, you must understand the critical SEO tactics executed on your website.

Successive organic searches are based on search engines to find, read, and evaluate website content. If the website content gets damaged in some way, then the organic performance could impact significantly.

Therefore, the On-page SEO optimization services in Chennai will allow you to find the right target audience and efficiently send it across the message.

Must-Follow On-Page SEO Techniques to Rank Higher in Search Engines!

There is a term called “E-A-T’’ in SEO – It means Expertise, Authority, and Trust. It is one of the essential ranking factors for websites to improve rankings over time. 

Looking for ways to enhance E-A-T is a solid white hat SEO strategy. It will provide the users and search engines what the customers need, i.e., high-quality results.

When you focus on on-page SEO quality, building authority, and trustworthiness for your brand, it will have positive and ever-lasting benefits. It’s as simple; if a user trusts the information on your website and visits regularly, then Google will rate the quality of the site higher.

So, without further ado, let’s get started! 

Page Titles

Your Webpage titles are one of the most important SEO factors on your website page, considered by experts of SEO Services Company in Chennai. 

When search engines crawl and index your pages, they check for the page title, the description of the page, the headings, and content to know what the page is all about. 

Each of your web pages and posts must have its unique title, including the main keywords and LSI keywords for that page.

Meta Tags

With each blog post, you publish on the internet via WordPress or other content management tools, it should add a unique and relevant Meta description. 

Meta Tags are an essential place in SEO to incorporate relevant keywords for your content. There is also a Yoast SEO plugin for WordPress, which makes your work simpler. 

A good Meta description you provide must have the targeted keywords in the On-page SEO technique. User-friendly Meta descriptions will make sense and relate to your post.

Keyword Density

Adding relevant keywords throughout your content is essential to help search engine bots to work out what your content is all about.

At the same time, using excessive repeated keywords in your content will be considered “keyword stuffing” by Google, and it won’t improve your chances of ranking higher. It will decrease the overall strength of the site in the search engine results pages (SERPs). 

Hence a reputed SEO Company in Chennai recommends having keyword density to roughly 2-5% to rank higher.

Optimizing Images

It’s not a surprise to know that Google ranks the pages with quality images since it increases viewer engagement. 

The people are more likely to interact with website pages containing the right images and videos, longer, resulting in better search engine rankings.

However, adding images to a website will not increase your ranking; you must add optimized images to improve ranking in search engines. 

According to the studies, 40% of visitors exit a website if it takes longer than three seconds to load.

Hence optimize your images that load in a second for a visitor land on your website. You can use Image compression tools to optimize your site images.

Post Permalink Structure

Ensure that the search engine friendly URL is displayed correctly to the audience as it is an essential on-page SEO metric.

URL leverages better crawling. Therefore, use your target keyword in the URL to perform better and rank higher.

Word Count Per Post

Blog posts with a high number of word count will typically perform well on search engines. 

Therefore Creating blog posts with at least 500 words through the best SEO company in Chennai is considered to be pretty standard in SEO.

Make sure while writing blogs, include the keyword in the first 100 words of the paragraph to rank better.

Internal linking

Linking your pages to related posts/blog/article/homesite within your website is very important for SEO. 

Interlinking blog posts to another blog will help your blog readers spend more time on your blog, and it will also improve SEO to pass page rank to other pages of your website.

External Linking

External links related to another website’s pages is a relevancy signal to help Google identify your topic. 

While linking out to external websites, make sure you link to trusted sites with a good DA/PA score. If not, there are chances to decrease your website ranking based on the site you linked.

Use Social sharing Buttons

In SEO services, the more views you get, the more likely someone is to link on your website. Social sharing buttons will generate more views on your content.

Body Tags – While writing articles, you should break up your content into smaller sections and paragraphs with bullet points. It makes it easier for people to read. 

On-page SEO, these sections can be given heading, where H1, H2, H3, H4, etc. tags are used.

Publish High-Quality Content

Last but not least, content is the most important for any website to rank in SERP. 

If you produce high-quality content on your website, then it can become even better with SEO!

The recent Google BERT algorithm update also stresses upon content. 

So, try delivering Original content (articles, text, images, videos, presentations, infographics, comments, etc.) – No copies or rewrites of existing blogs. It will impact your SEO ranking in SERP.

Conclusion

Your ultimate goal of performing on-page SEO techniques is to speak the ‘search engine language’ and SEO help crawlers to understand the exact meaning and context of your webpages.

They will also improve the values of internal pages and build the relevance of specific keyword phrases. 

Therefore, doing On-page SEO techniques will help to achieve maximum exposure in the search engines and keep your visitors happy. 

So, Are you ready to take up on-page optimization techniques for better website performance in SERP?

Get in touch with the right SEO Company in Chennai for one time and leverage the benefits across your entire website for a lifetime.

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