Web designing to rank higher
Web Design|Web Development

Why Good Web Designing Important for Ranking Higher in Google?

Can good website design rank your business higher in the SERPs? Of course Yes. If you’re not sure, then this article says the importance of having a good website design for SEO ranking.  

30-second summary:

  • A website is a crucial milestone for a business organization that acts as an intermediate between you and your customers in the digital world.
  • There are many elements that help in improving your website’s ranking in SERPs more than just SEO.
  • So, in this article, you will look at what are the important elements that will make your website rank higher in search engines.

Having a good web design is beneficial for both visitors as well as search engines to navigate the website easily.

Therefore, this article will help you gain a better understanding of the importance of optimizing your website. 

Here are some elements listed which will help you attract more leads and customers from search engines and rank you higher.

Important Web Design Elements for Ranking Higher in Google:

1. Website Structure 

We cannot omit the benefits of SEO and keywords. To index your website content, it is foremost important to have an SEO friendly web designing for search engines.

As your business grows each day, make sure that your digital marketing company offers hassle-free Web Designing solutions. 

It is because a good website structure helps users as well as crawlers to visit and navigate your website without any hassles.

For instance: If a new user visits your website, they first observe your website design. In such a case, if your website is loading slowly or having difficulty using the website, Users will leave the website instantly. 

So, ensure you have a good web design that helps the users to navigate to the required pages within a few clicks by adding internal links into your website. 

Your web pages should also include headings, subheadings, and internal links within your website.

On the other hand, make sure your website is helpful, educative, and informative to the target audience. On the whole, Navigation design is vital for both users as well as search engines.

2. Mobile-Friendliness

Today, the majority of people use smartphones. So it is important to have your website designing mobile-friendly.

Did you know? Google made mobile-friendliness a ranking factor in 2015. That’s half a decade ago. So, anyone who is slightly familiar with SEO or web design should know the importance of making your website mobile responsive.

It is also noticeable that users visiting the website through desktop is declined in the past few years. Most of the traffic that comes from devices like smartphones and tablets. 

This indicates that people prefer using mobile devices and searching on mobile devices has been steadily increasing.

So without a doubt, design a responsive web designing from reputed web design and Development Company in Chennai that can improve your website ranking in the organic search results.

3. Easy Readable Design

To increase the SEO ranking of the website, you mostly spend a lot of time on creating SEO-friendly content. But you forget how huge impact the design of a website would bring.

It is predicted that poor web design with blocks of content in strange places, with too many hyperlinks, can make it difficult for users to read for what they visited your website to do.

Furthermore, if the users are not getting the right information from your website they came in because of the poor page design, then what’s the point?

This in turn decreases your website ranking. 

The issue here is not the website color. The text may also be too big or small or written in a hard-to-read font.

Therefore, the websites that are not mobile-responsive, sites that are impossible to read on any mobile device or desktop are going to make people click back button quickly.

So, choose the right web design and development company in Chennai that has enthusiastic designers. They understand how to create websites that make it easy for visitors to take in your content so you get the most for your money.

Also note: White space, line length, and any extra elements such as images can all affect how people pay attention to your site.

4. Website Content

In web designing, website content plays a major part. 

To rank higher in the google search engine result page, you have to pay much attention to producing high-quality web content. 

Generating or having duplicate contents may affect the path to your web designing success.

So, always create clean and fresh content using content writers.

Alternatively, you can also keep your website with updated content through a leading web design and development company in Chennai, and optimizing it will improve your SEO ranking.

Relevant Keywords

The other major factor that helps your business to rank higher in SERPs is ‘Keywords’. Below are some of the places where you can add the relevant keywords:

  • H1 tag
  • H2 tag
  • Body of the copywriting on your web pages
  •  A web page title or Meta title
  •  The meta description of your pages
  •  Within your navigation or internal links

By incorporating the relevant keywords in your website designing at the website structuring stage of your web design and development company in Chennai, you can improve the chances of your website ranking higher in search engines.

Thus, SEO web design makes your website have a better opportunity of attracting audiences through optimization for search engines.

5. Website Speed

Web page loading speed plays an essential factor in website design and is directly proportional to website ranking. Having a fast loading website is important for both web users and for search engines.

If you have a slow loading website, it is said that with just 2 seconds, you will lose 12% of the people who clicked to visit your website, and with 4 seconds you will lose 25%.

So, understand, today users expect the website is ready to explore within seconds of their clicking on a link.

Therefore, if you are failing to fulfill your audience expectation because of your too slowly loading website. Your bounce rate increases and you can’t rank higher in the search engines. 

Never forget that page speed is a known ranking signal. So, improve your page speed using the website designing company in Chennai that enhances the user website experience which will raise your rank on search engines.

At the same line, Page speed is not only essential to users, but it’s also important to Google. The speed of your website affects Google’s capability to crawl it.

If your webpage speed causes Google to crawl fewer pages, you won’t have as many pages getting indexed.

When this occurs, it will be difficult for these pages to rank at all. Also making sure website security through “https” encryption is necessary.

6. Website images

Irrespective of the size of images on the website, it is a common practice among digital marketing companies to add high-quality images to the website.

Having high-quality website images perform well particularly on e-commerce platforms to attract customers to buy the product. 

But on the other hand, the SEO team gives importance to compressed images to enhance the loading times.

Fortunately, today image compression tools have gotten much better. Hence making image compression became more convenient without affecting the image quality. 

So remember to tell your web design and Development Company in Chennai to put extra care on image size when they uploading images on the website.

7. Social media  Presence      

Today, one of the major elements to attract massive audiences’ is through social media.                                                 

Although the relationship between social media and SEO can be complex, you can’t avoid that social signals are important. 

However, they don’t directly impact SEO, still, they have a great impact on how visible a website is.

There are a number of indirect benefits that can be leveraged when you build social media in your website designing like inbound links and conversions. 

Social media is a constant source of community traffic for many businesses. Hence tell your web design and development company in Chennai incorporate this valuable asset in your web designing to reap its benefits.

And Social Media Marketing Services is another way in which web design benefits your SEO.

Conclusion:

I hope the above-provided information will help you to design a good website that ranks higher in Search Engine Results Pages. 

If you have a good website design, you can,

  • Increase Your Valuable Traffic
  • Boost Organic Search Traffic
  • Improve Local SEO Ranking
  • Increase Mobile Search Rankings
  • Decrease Bounce Rate
  • Get the Right Kind of Attention
  • Increase conversions
  • Increase User Experience

Therefore, when designing your website consider its functionality, make it simple, and prioritize user engagement and a strong call to action. 

Also, ensure your web design company in Chennai designs your website with SEO, easy to index and crawl in mind. Also, consider your website structure is set up in such a manner adaptable for future updates without affecting your website foundation.

Need help to incorporate some of the above recommendations? 

Contact us today, we are here to help Call us +91 91760 11636

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Digital marketing ideas
Web Design|Web Development

10 Simple Digital Marketing Ideas to Market Your Startup E-commerce Website!

Just started out a new e-commerce website? Want to skyrocket your business and gain an edge over your rivals? Definitely, you will. In this article, we are going to look at the top 10 simple and powerful digital marketing ideas to market your startup E-commerce website.

30- second summary:

  • It’s an agreeable fact, it is difficult to engage customers in the newly started eCommerce business. However, it takes persistence and a variety of marketing strategies to reach your audience and increase sales. 
  • Moreover, if you haven’t marketed it in the right manner, then you won’t be able to find new customers and the website will fail.
  • Therefore, to help you out, we compiled some of the top 10 digital marketing ideas on how to market your new e-commerce site and win the race.

As per the studies, it is predicted that without the right marketing strategies, the average cart abandonment rate is 69.2%. So, the sellers who implement the upcoming digital marketing tactics can enable long-term connections with the returning customers and also get opportunities to engage and attract new buyers.

10 Simple Digital Marketing Ideas to Skyrocket Your Start-Up E-commerce Website

1. Have an SEO Strategy

SEO stands for Search engine optimization. It is is not only for ecommerce websites but for all websites.

For example: If your eCommerce store is all about selling quality watches, then optimize your website with the right SEO keywords by incorporating in the product descriptions and titles. 

The more optimized your ecommerce site is, the better chance you will get to rank higher in the SERP, which means more traffic and more sales.

To identify your niche SEO keywords, you can use tools, such as Ahrefs, SEMRUSH, Google Keyword Planner, Ubersuggest, or Google.

Once you identified the right SEO keywords with the high search volume and low competition that your target audience is looking for.

You can optimize your ecommerce website and measure the success of your SEO strategy with Google Analytics.

Another vital factor to consider is the speed of your e-commerce website. If your website loads faster then you have a higher chance of converting visitors into customers.

It is also an important piece to consider for SEO and ranking – slow loading websites simply fail to rank in the search results.

2. Create a Blog

In today’s digital world, it’s no wonder that marketers find content marketing is one of the most important tools to increase organic traffic and provide a better customer experience. 

So, if you want to market your ecommerce store, then it is essential to create a blog.

Blogging has become an effective way to market online because it is cost-efficient as well as appealing to your target audiences.

If your e-commerce site sells a specific type of item, then your customers would have frequent questions regarding the item. Gather them.

According to that, brainstorm and create a high-quality content blog that educates and attract people to your blog.

So, once visitors get into the blog to read, inform them more about the products you are selling, and you will be able to convert some of them over to becoming customers. This in turn helps in driving sales.

3. DO PPC Advertising

PPC stands for pay-per-click. It is a type of digital marketing where companies pay for every click that their ad receives.

PPC advertising allows you to measure whether campaigns are cost-effective by comparing the ad costs to the amount of traffic and sales generated by the ad.

The most common type of PPC advertising is search engine advertising, with Google AdWords being the most popular PPC software.

AdWords allows you to create high CTR based ads that appear on Google’s search engine and place your ads through an auction process.

Here, you bid on a particular keyword, and ads are chosen based on bid amounts and the ad’s quality score.

Social Media channels like Facebook, Instagram, LinkedIn, and even Snapchat have also utilized this type of paid advertising model.

Here, the ads will appear on a user’s feed or timeline, based on the platform, and you pay by CPC (cost per click) or CPM (cost per thousand impressions).

4. Use Promotions to Attract Consumer

Promotions have always contributed a huge part when it comes to marketing any new small business to the audience.

Even before the internet was crawling with e-commerce websites, many new businesses or startups always have opening sales or some type of promotion method to help attract people.

The same traditional marketing strategy works on the Internet too.

If you are offering a promotion or sale to the new eCommerce business, then you can appeal to many more people.

Customers always love a good deal, so make a great offer, and watch as they flock to your site.

5. Do email Promotions

Email marketing is an easy and powerful way to target consumers with promotions that are catered to their particular needs.

Customers are mostly interested to buy a product by knowing how it benefits them.

If your product benefits them, then no doubt, they are more likely to engage with your product. Moreover, you can also engage in discounts and offers that serve their wants.

For example, store visitors who viewed products but never made a purchase would also get benefited from an email discount for first-time buyers.

Loyal, returning customers cannot use a first-time buyer offer but might love an email reminder about your online store’s large semi-annual sale since they’re already a fan of your brand.

Buyers’ emails are often gathered on online stores through pop-up promotion windows (“send your email for a 20% discount”) or at checkout when buyers are asked if they’d like to receive email promotions.

6. Encourage Product Reviews

Another great way to increase visibility to your online store is to encourage product reviews.

Product reviews are a critical way of building trust around your online store and products.

We all know online buyers can’t see items in-person or merchants, so they are able to make purchasing decisions only through the phenomenon of social proof — determining what is correct behavior by looking to others’ feedback or review.

Therefore encourage product reviews, this helps store visitors to read the product reviews of past customers and use the feedback to decide whether they should buy your product.

Product reviews sway customers when:

  • There are plenty of them
  • They are mainly positive (4 to 5 stars, on average)

So, remember to encourage customers to leave more reviews by encouraging feedback in an email.

For example: Once you sell online and the buyer receives your item, you can send an email to politely request feedback on their shopping experience.

You can even incentivize reviews by providing a discount or entry into a contest in exchange for feedback.

7. Do Podcast ads

Marketing not only involves visual appearance. Podcast ads(Audio) are also a great way to reach your targeted audiences since shows are typically geared towards specific groups.

For example, online stores, such as Dollar Shave Club and Blue Apron, have used podcast ads to reach and engage consumers.

So, without wasting time, reach out to podcasts that are related to your industry to discuss fees and explain your brand’s value.

Their messaging about your ecommerce store will benefit from a solid understanding of why your products are useful and worth buying.

Consider the content of your message when choosing your podcast time ad placement. 

A shorter pre-roll or post-roll spot at the beginning or end of a podcast is unique if your ad only requires a few lines. 

For a more lengthy message, you can go for a longer mid-roll ad in the middle of the podcasts when listeners are more engaged and settled in. Compared to pre- or post-roll ads, Mid-roll ads usually cost higher.

8. Leverage Social Media Sites

Social media sites will be big assets in establishing your online presence because the potential is endless. There are millions and billions of people today using social media sites. So, it is easy for your business to get in on a part of the action.

If you start a social media campaign, you could see dramatic results in a short period of time. 

On the other hand, it is also popular because it doesn’t have to cost you anything, although having a budget can make things much easier.

Firstly, begin by posting links and publishing content that attracts your target audience, and then redirect them back to your website. 

There are so many various strategies that can be used for social media marketing, so once you have been marketing for a while, you will be able to identify the most effective one for your specific site.

9. Retarget Your Ads

How can you bounce back the customers who have visited your site but haven’t purchased it? Retargeting is the only answer. 

Ad retargeting is the most effective one when it is geared towards a particular customer wants. 

For example, a retargeted ad might show the product that an individual consumer was looking for, rather than show a general picture of the brand. 

Retargeted ads also perform well when you include the promotion and have a strong call-to-action.

You can also use a retargeting platform, like AdRoll, to place cookies in-store visitors’ browsers, display ads on other sites that they go to, and track the performance of their campaigns. 

Alternatively, you can also use retargeting tools that are included in paid advertising services. For example, Google AdWords users can set up remarketing campaigns through AdWords software.

10. Provide Free Samples

This is one of the effective marketing strategies that many businesses avoid.

 If you want to prove that your products are great and worth buying, then give some away and ask for open feedback. 

If the products are truly great, then consumers will spread the word via word of mouth and possibly online reviews.

In this way, you can market your new ecommerce store and drive traffic.

Conclusion:

I hope the above discussed digital marketing Ideas help you to market your startup E-commerce Website and drive steady traffic that brings steady profit.

So, keep them all in mind and figure out which ones will be the most effective for your ecommerce site.

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Web hosting provider
Web Hosting

3 Simple Decisions to Consider Before Choosing a Web Hosting Provider For Your Website

Are you planning to start a new website for your startup business or for any personal growth? Definitely, you will grow, only if you let people visit your website to know who you are and what you provide. For this, you are supposed to host your website on the internet. This is what exactly the web hosting provider will do for you. Hence, in this article, you will see the 3 simple decisions that you need to consider before choosing a good web hosting provider for your website.

Generally, the role of a web hosting provider is to get your websites online. Therefore, choosing the best web hosting provider is extremely important.

Hence, reading this article you will come across

  • What exactly does a web hosting provider offer you
  • How to decide the right web hosting plan for your website
  • The important features that you must check in a web hosting provider

So, without delay, let’s get started, 

What Exactly Does a Web Hosting Providers offer?

Knowing this primarily helps you to better understand the various features the web hosting provider offers. (which you will see followingly).

As we discussed above, the main job of a web hosting provider is to make your website live on the internet. 

In this way, you can encourage people to visit your website and leverage the information they are looking for.

To get this done, a web hosting provider will offer you three main things:

Domain: The domain is your website’s address that users generally type in their browser to enter into your website.

For example, https://www.chennaiwebdevelopment.com/ a domain name our users generally use to reach our website.

Therefore, your web hosting provider will make you choose a domain name for your website also let you know if it’s already taken by other business websites.

Web hosting provider

Server: The server is nothing but the machine that hosts your website live on the internet.

It’s also responsible for managing the traffic that comes to your website. Thus, your web hosting provider will ‘host’ your website on one of their servers, so people can find you through the internet.  

Storage Space: Every website contains some text, images, videos, GIFs, and other media files along with the code.

Therefore, your web hosting provider will offer you some quality space, where you can save all of your website’s code and media files.

This is the primary functionality every single web hosting provider offers. A domain (which is your name), a server (your company where other employees can live and people can come to visit), and storage space (a seat allotted for you in your company).

Besides, these three essential functionalities, web hosting provider also offer additional features as well. 

In the following section, we’ll take a look at what those different features are, so it will be easy for you to decide which hosting plan you can choose for your website.

How to decide the Right Web Hosting Plan for Your Website?

Your web hosting provider will offer you various options when you reach out to them for web hosting.

Does web hosting Provider ask you like Shared or dedicated servers? Managed or private hosting? Single or Wildcard SSL? Linux or Windows? Might be these different technical terms would confuse you, make it hard to find which web hosting plan is the right fit for your website.

But don’t worry, because, in this section, we’ll discuss 3 simple decisions that you want to consider when it comes to choosing a web hosting plan.

Decision No. 1: What Kind of Hosting Do You Need?

As we discussed above, your web hosting provider will offer you a server where your website will live on the internet. 

But you are responsible to choose what kind of server you want your website on- A shared server or a virtual private server (VPS)?

Here you can find the difference between the two:

Shared Hosting

  • In a shared hosting environment, your website ‘lives’ with other websites on the same server (the company where you live along with other employees and people can come to visit). 
  • Here, the server’s resources namely RAM, processor, disk space are equally shared by the websites living on that server.
  • Moreover, hosting your website on a shared server is the most cost-effective option and a great choice if you’re a startup business owner or a startup website owner. Because in the beginning, you generally don’t have a lot of visitors to visit your site. 
  • Therefore, you don’t require plenty of disk space or bandwidth that high-traffic websites need.
  • Besides, if you’re searching for extra safety and security for your website, our Linux hosting might be exactly what you looking for. 
  • Linux hosting is typically considered as the topmost secure option, as far as the operating system goes.
  • Also Note: If your website draws huge traffic (or regular spikes of it), you shouldn’t choose this type of web hosting. Because, since your website is on a shared server, a high amount of traffic that comes to your site might not be supported due to limited resources.

Virtual Private Server Hosting

  • In a virtual private hosting environment, your website ‘lives’ in the same server as other websites, but in an isolated environment (where you live in the same company with other employees, but in a separate room as a manager) 
  • Here, you get dedicated processing power, RAM, and disk space that other websites on that server cannot use.
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  • This type of web hosting typically costs higher than shared hosting. 
  • However, here you get more power, which means your website can manage significantly more traffic and process more user requests. 
  • If you’re a well-established business and you get a lot of traffic to your website on a daily basis, get VPS for hosting your website.
  • Also note: If you’re a startup website or website that majorly focused on information or it won’t get a lot of visitors, this type of web hosting isn’t advisable. This is because if you get less traffic to your website, your resources will go to waste.

Analyzing these things, it’s up to you to choose what kind of hosting you required for your business. 

For example, If your website gets a few thousand visitors per month, you can opt for shared hosting. While your website gets hundreds of thousands or millions of visitors per month, VPS hosting is the way to opt for.

Decision No. 2: SSL Security or No Security?

In this area, the web hosting provider asks you whether you need an SSL security or not? Of course, without any doubt, you must go for SSL security for your website.

SSL certificate will encrypt your website and customer information, also ensures no other outside hacker can steal the private data. 

This is very useful if you run a website, where customers are supposed to enter sensitive data, such as email, credit card numbers, phone numbers, and their home address.

Here’s what an SSL certificate does:

  • Encrypts any information that flows between your website and the visitors. This means hackers can’t see what information is being exchanged between your website and its visitors.
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  • It puts up a green padlock on the visitors’ browsers when they come to your website. This indicates them your website is entirely secured and increases their trust that you’re a legitimate business. Furthermore, to check whether your website has an SSL certificate, your domain name will begin with an ‘https:\\’ instead of the regular ‘http:\\’.

  • In addition to this, if you add an SSL certificate to your website, Google will rank you higher on its search engine results. This makes SSL beneficial from an SEO point of view as well.

There are two kinds of SSL certificates: SSL and Wildcard SSL.

The difference between the two is that a wildcard SSL allows you to secure multiple websites of your company, while the normal SSL lets you secure a single website.

So, if you hold just one website, get a regular SSL certificate. But, if you have (or plan to have) more than one website to your business, opt for a wildcard SSL certificate. This will allows you to secure all present and future websites under your ownership.

Decision No. 3: What Resources Do You Need?

The final thing you must consider when decided to get a hosting plan is how much resources do you need.

This is a very simple step which requires you to answer a few of the web hosting provider questions like:

  • How many professional email addresses you required that end with @yourwebsitename.com? This entirely relies on how many employees within your company need this type of professional email.
  • How much disk space do you require? This is completely based on how much media elements are on your website. The more files, pictures, and videos that you have on your website, the more disk space you required.
  • How much bandwidth do you require? This is based on the traffic you get per month. If your website gets a lot of visitors, or constantly crashes, you need to upgrade your bandwidth.

Therefore, once you complete answering these questions, it will become easy for you to decide which hosting plan you required for your website.

What Should You Look for in a Professional Web Hosting Provider?

In the above sections, we have discussed how you can decide between various plans offered by a web hosting provider. 

A web hosting provider should at least provide the essential features we discussed above, i.e. reliable hosting, SSL certificate, your personal domain, etc.

But that’s not all. You should also know what kind of services and support you will receive from the web hosting provider after you’ve subscribed to their hosting plan.

Here are a few things you must check out for:

  • Truly Unlimited Plans: Some web hosting providers advertise free storage, space, or bandwidth, but they offer it for a certain level. Therefore, you should carefully read their terms and identify, whether the unlimited plans they provide are truly unlimited.
  • Expert Support Staff: After hosting your website, there are chances you may go into some technical problems. Therefore, find out whether your hosting provider offers you excellent support in this regard. Their expert staff should be capable to quickly fix any hosting problems you may face.
  • High-Quality Training: Your web hosting provider should provide high-quality resources for you to learn how to manage your hosted site of your own. This is essential because you shouldn’t have to often depend on their support staff for all your problems.
  • Additional Services: Check out whether your web hosting provider offers regularly backup your data, fix your bugs, and update your server-side software? Ensure that they do, because you’ll save a lot of time on website maintenance.
  • Reliability: Your web hosting provider must ensure your website is live on the internet 24/7. It shouldn’t crash or go down unnecessarily. Additionally, your web hosting provider should also take security measures against hackers and keep your website safe on their servers. More importantly, they should assist you with any problems you have by providing you excellent customer support.

Final Words:

And that’s all about it. Choosing a web hosting provider isn’t that difficult if you understand these 3 simple decisions. 

So, all you have to do is make sure you understand your requirements— and that your hosting provider understands them too!

Once you understood, what are you waiting for? Start your business today with the perfect hosting partner Chennai Web Development. Try out our hosting plan for your business today to save your time and money.

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Website development company Process
Web Design|Web Development

How Our Website Development Company Process Works- Every Business Must Know!

Hello! Thought of joining your hands with our website development company? As the best website development company in Chennai, we maintain transparency in our work. That’s why in this article, we considered sharing how our web development company process works.

With this, you can also ensure you don’t miss out on any of the Website Development Process Checklist.

Website Development:

Developing a website is not an easy task. However, there are many top web development companies in Chennai that deliver a website with good content, but the design will be poor.

On the other hand, even an exceptional web designer from the best web design and development company may deliver you with good design, content but it may lack maintenance

So, now you can understand how selective it is to choose the best Web development services for your business from a wide range.

We all know, in today’s digital world, every website is the face of the business. People judge you and your company in just a second by seeing your website.

Therefore, it is essential to have a great website developed by an experienced web developer who follows these 8 website development steps.

1) Understanding your business

2) Planning

3) Design

4) Content Creation and Assembly

5) Development

6) Testing, Review, and Launch

7) Maintenance.

We at Chennai Web Development, the top web designing company in Chennai has years of experience in developing responsive websites by passionate web developers who follow all the above web development processes.

Furthermore, our web developers make use of the latest technologies and programming languages such as HTML, CSS, and Javascript to make your web design run and function as you want.

Our Step-by-Step Website Development Company Process:

1. Understanding Your Business

In the web development process, we consider this step as a crucial one.

In this initial stage of website creation process steps, our enthusiastic web designers collaborate with you and identify the end goal of the website design.

Web development company Process

Some of the questions our web developers ask in this stage of the design and website development process include:

  1. What is the purpose of creating this site? (To provide information, promote a service, sell a product)
  2. Who is this site for? (Target Audience, Considering their age, sex, or interests – this will later help determine the best design style for your site.)
  3. Competitor Analysis ( if any, exist, and how should this site be inspired by/different than, those competitors)
  4. Main Goal of developing this website (What do you hope to achieve by building this web site? Two of the more common goals are either to share information or make money)

Hence, this being the most important phase of website development, we never fail to ask our clients to deliver them the best.

This typical stage of discovering and researching determines how the subsequent steps will look like.

2. Planning

The next phase of website development is planning.

Once sufficient data about your business is collected from our web developers, it’s time for the creation of sitemaps and wireframes. 

The primary goal of creating the site map is to build a user-friendly and easy to navigate website.

This stage of the web development lifecycle, where the client would judge how the entire site will look like.

It also gives your business an idea of how the end-user can find the required information or service if he/she starts from the main page.

Therefore, we take this stage of website development very seriously before we start to code or even work on a design.

Hence, we always get approval from you that everything looks fine so we can begin the next phase of the website development. 

Here is the example for a sitemap :

Web Development Company Process

Next comes is the wireframe or mock-up that provides a visual description of a site.

Here, the visual description is not about including any design elements such as colors, logos, etc. It only describes the functions and features that you wanted to add to the page.

This function includes login, email subscription, admin, live chat, and so much more.

Here’s how the wireframe can look like:

Web Development Company Process

3. Design- Page Layouts, Review, and Approval Cycle

Once, we have done with the sitemap and website creation, another important step in the website development process is designing.

In this stage of website development, our creative graphic designers give life to the approved wireframes by keeping the customer and target audience in mind.

It includes custom graphics, logo, videos, text, colors, images, typography, animations, buttons, drop-down menus, and much more to help strengthen the identity of your company on the web site.

Web Development Company Process

All this is based on your web development project needs.

Furthermore, we understand 94% of the user’s first impression of the website is design-related. So we never fail to allure your audience by our website creation.

However, we do not just stop here, we need your satisfaction too, thus we never stop asking reviews from your side.

If you’re not sure about some aspects of our website design, we are ready to change the layout until what we deliver that exactly matches your expectations and beyond it.

This is typically a .jpg image of what the final design will look like.

4. Content Creation and Assembly

Content creation can’t be underestimated, we all know “Content is the King”, which is the other important stage of website creation.

The main goal of creating and assembling content is to engage audiences and to boost the site’s visibility for search engines.

Hence, in this web development process stage, we understand you’d like to communicate with the audience of your website, so we add strong calls-to-action.

Content creation also involves creating catching headlines, text editing, writing new text, compiling the existing text, etc., which takes time and effort. 

As I said above, the other purpose of creating content is for SEO ( title, description, keyword).

Getting the right keywords and key-phrases is essential for the success of any website. Therefore, we always use Google Keyword Planner to know a high volume keyword to be used.

Moreover, our content creators also use Google Trends for identifying terms people actually use today when they search.

Hence, the content is written, informative, and keyword-rich by our technical expertise after the complete research. All this helps to make the site easier to find.

5. Development

This is the step of the website development where the final look of the website is created by the web developers using codes on the site to make it function and run smoothly.

Generally in this stage, the home page is created first, and then all sub-pages are added.

This is typically developed according to the website hierarchy that was previously created in the form of a sitemap.

Then, the content created by the content writers will be distributed throughout the site in the appropriate area by our web designer.

Usually, the development process can be divided into two parts, i.e. frontend and backend.

Frontend Development:

The name itself says it is the front-side of your website that the audience can look at.

Here all the designs made during the previous stage are converted to HTML pages with necessary animations and effects. 

Web Development Company Process

Furthermore, to add some sophisticated functionalities, our developers also use technologies such as JavaScript framework/libraries such as Angular, React, Vue, Meteor, etc.

In this stage, we also consider the importance of mobile devices used in today’s world. Hence, we make sure the website created is a web and mobile app responsive.

Backend Development:

It is the back-side of your website that your audience cannot see.

Here, the backend developers create the server-side application, database, integrates business logic, and everything that works under the hood.

Web Development Company Process

6. Testing, Review, and Launch

Once after the website is created by our web developers, testing is another crucial part of the web development process.

In this stage, our quality team performs tests such as functionality tests, usability tests, compatibility tests, performance tests, etc. to make sure the web application is ready for the users and launch. 

Therefore, after the necessary checking is completed, and shown the green flag by the quality team, it’s time to upload it to a server (World Wide Web.)

Here, an FTP (File Transfer Protocol) software is used for that purpose. 

7. Maintenance

We at the Chennai web development company, not just stop our journey with you by launching a website.

We also ensure in the future days, the website created works fine, and everybody is satisfied and we are always prepared to make changes in another case.

The other important benefit of maintaining your website is to keep your website up to date. Because your success is our success, we don’t want our customers to prefer using another website.

Moreover, we use a good Content Management System (CMS) like WordPress that will prevent your website from bugs and decrease security risks by regular updates.

Conclusion:

In hope, this article helps you to know how our website development company process takes place to deliver the best.

We at Chennai Web Development have dedicated support teams to tackle the problems of our Clients regarding the websites.

So, if you are an established or startup business with an amazing idea looking to build your online presence, nothing should stop your muse to build your own website.

Contact us whenever you need our support.

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Tips to get fabulous logo design for small business
Logo Design

8 Must-know Tips to Get a Fabulous Logo Design for your Small Business!

Just started your business? Need some tips to get a fabulous logo design for your small business? But, before that, can you answer my question? Did you ever see Big brands without Logo Design?

Definitely not right? Because today in the digital world, every business have realized the importance of branding- a way to establish a relationship based on trust and integrity with their consumers.

For example: Let’s take big brands like Pepsi, Nike, Apple, Mercedes Benz, Levis.

So, whenever you look at this renowned brands or even hear about them, the first thing that strikes into your mind is their logo apart from their names.

Yes, a logo is such a first impression single element that represents your brand wholly.

Therefore, a logo has to be so effective and it needs to be done by professionals so it stands tall beyond time.

So, in this article, we’ll discuss and put forward the different features that you need to know to “design a great logo for your small business” and how to make your logo part of the brand recognition drive.

The Importance of Logo Design:

Let’s consider your Logo design is the profile picture of your business. So, now you can relate how important it is to have a good logo design for your business.

This gives the first impression and attracts new users to know more about you. It means it helps in creating an identity or recognition for your business or product by increasing brand visibility.

Furthermore, a company logo is not just used in one place. Starting from the website, mobile, your packaging, and your business cards. Make it count!

Thus, having a great, professional logo design has the power to communicate visually and make your business unforgettable.

So, “create a logo design” that sends positive vibes about your company, your product, and your business philosophy.

Tips to Get a Memorable and Unique Logo to Your Small Business

We all know designing a logo is a critical process because you just have to get it right!

You don’t want to risk your brand by making common mistakes during the logo design process.

Therefore to get it right, we come up with some great tips that help you to create a unique logo for your small business.

#Tip-1) Keep it Clean and Simple:

When we talk about Logo design, the first thing that strikes in our mind are fonts, color, and shape. Yes, these aspects need to be clean and simple.

That is why now, we can easily recognize brands like McDonald’s, Nike, and Apple just by the logos. 

If you have too many fonts or colors in your logo design, it will just confuse the target audience. Furthermore, you cannot successfully communicate the message you wish to send.

So, when it comes to choosing a perfect shape, font, and color. Take your time to find the right font or shape that best suits your business and refrain from using very common ones.

However, your choice should always be simple which shows the customer you are organized. 

#Tip-2) Be Unique and Clever:

Logo design is what distinguishes you from your rivals.

So it’s important that the design stands out from the rest — something many small brands struggle with.

Therefore, always strive hard to show who you are among the crowd.

If you want to have a great brand identity, then stealing, copying, or borrowing the basic shape or idea of another brand’s logo is an unwise move on your part.

There is always a difference between inspiration and copying.

Take inspiration but don’t copy.

#Tip-3) Don’t Use Clip Arts:

As I said above, your logo serves for different purposes like business cards, product packaging, and to name a few.

In such a case, if you plan to use clipart or photos for your logo design causes problems when reproduced.

So, always use a software like Adobe Illustrator to design the logo because vector graphics make sure the image remains consistent when resized.

However, by using affordable clip art, don’t trap yourself in the situation of an expensive rebranding effort; build your logo the right way the first time by opting for unique logo design, not clip art.

Besides, by using clip art, don’t portray your brand is cheap in between your audience! 

#Tip-4) Be Creative:

We all know brands like FedEx and Amazon which include creativity concept with their logo designs and in the process, that makes them stand unique.

So, don’t limit your creative process, let them flow while designing the logo.

Sketch multiple concepts and work on the ones that you find the best.

Moreover, if you are clever with making unique designs work then don’t be afraid to take the risk.

#Tip-5) Keep Your Color Scheme Simple

Color is a good thing, of course, but a business logo design that has too many colors added into it usually looks unprofessional.

Additionally, as a startup business owner, you might be tempted to add as much color to make your logo look so colorful. But, this is a mistake.

Therefore, remember, color does not define your logo’s identity; it is how it looks.

Hence, strive for simple and keep your logo design color limited with two or three colors.

Moreover, while creating a logo design, it is best that you focus on its shape before you break out the color palette.

So, you can generally play around with different shades later but make sure that you stick to a simple color combo.

You can now see how WWF keeps its logo simple by taking advantage of negative space. Samsung follows suit with a blue and white scheme for its logo.

#Tip-6) Choose the Right Font:

If you’re not a professional designer and love to design a logo of your own. It’s common you will fall in love with a font that looks great on-screen in front of you.

But, this is a common mistake. Using too many fonts in a single logo just makes your design look messy. It might also confuse viewers.

Therefore, “hire a pro” and limit yourself with the minimum number of fonts in your Logo design.

#Tip-7) Try to Avoid Cliches:

It’s very much easier to say than put into action. However, if you take a look at all the company logos currently, a lot of them would have used blatant clichés, or worse, blatant contradictions.

You know, the lightbulb to mean ideas, a lightning bolt for innovation, etc. All of those images, while great, but are overused.

Therefore, while you try to design a logo, try to be creative. Particularly, understand what type of message you’re want to spread to your audience.

Furthermore, understand what are your company values and what sets you apart from your competitors.

Then, once you understood and decided what you’re trying to spread, think it in a different way to express it.

In a different way in the sense, don’t design a logo that looks entirely different from what your business is.

Instead, design your company logo, that your customers get it right, what your business is all about. At the same time, don’t forget to differentiate yourself from the competitive pack.

Try to avoid clichés. There are still various ways to design your logo in such a way that it’s communicative and understandable. Try not to follow the crowd.

#Tip-8) Use Your Own Typeface

A typeface can break or make a logo design. Remember, your goal is to make your logo stand out from the crowd.

One way to make it ideal and stand out from your competitor is to come up with a typeface of your own.

Using typefaces that are already overused will rarely make it unique. Therefore, take a page from successful brands like Disney and Google.

Bottom Line:

I hope the above-discussed tips will help you out to “get an amazing logo for your small business“.

Besides, if you have more helpful tips to create a fabulous logo design, feel free to share it with us in the comments section.

Note: Reading all the above tips and making a business logo of your own using a logo maker doesn’t make sense.

Even if you have the know-how, it’s always good to ask for a little feedback from trusted sources. This keeps logo ideas fresh and gives you a chance to have a second glance.

Therefore, approaching a professional logo design agency​”is the best thing to get the right logo design that is particularly in your mind.

Looking for a mind-blowing logo for your brand?

A great logo is good-as-gold. It can do wonders for your brand! We are here just for that. To create an amazing, awesome, and awe-inspiring logo for your brand.

We are ​the Chennai web development​​​ with a team of creative people provide you a fantabulous logo for your brand. We have designed all types of logos i.e., Symbolic/ Iconic, typography, Combination, Letter mark (initials), and Emblem.

Furthermore, we at Chenani web development, understand the essence and importance of logo design and deliver you the best what you thought of. 

Also, when we say we do logo designing for you, we do it right and we do it professionally.

Because it’s not just a design, we consider it has a brand face, so there is no option of risk-taking. Our creative minds will make sure to communicate what your business sells, who you are, your values, and what is it that you offer to your customers–We take care of ALL of it!

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